Black Friday and Cyber Monday create a short window to drive sales and bring customers back. But every brand is sending discounts, countdowns, and reminders. AI in BFCM can help you find better customer segments, create relevant offers, test campaign ideas, and automate routine work.
For WooCommerce stores, myCred adds another option: use points, rewards, ranks, and badges to make BFCM deals 2026 useful beyond one purchase.
Why Use AI in BFCM Campaigns?
BFCM is one of the busiest periods of the ecommerce year.
Adobe expects U.S. online holiday sales to reach $275.1 billion in 2026, with Cyber Week accounting for about $47.5 billion. Cyber Monday alone is forecast to generate $15.1 billion in online sales.
That means more brands are competing for the same customers. AI in BFCM can reduce some of the manual work involved in running a campaign.
You can use AI to:
- Analyze customer and purchase data
- Find useful customer segments
- Generate campaign ideas
- Create different versions of an offer
- Adapt copy for different channels
- Test subject lines and campaign angles
- Create loyalty campaign ideas
- Automate routine follow-ups
- Review campaign results
But AI should not decide everything for you.
1. Give AI the Context For BFCM It Needs
AI in BFCM works better when you provide real information about your business. Before asking an AI tool to create your campaign, prepare a short brief.
Include:
- Your main products or services
- Your main customer groups
- Your popular products
- Common customer problems
- Your normal brand voice
- Your BFCM goal
- Your offer
- Your loyalty program rules
- Common customer objections
- The action you want customers to take
If you use myCred with WooCommerce, add your loyalty rules too.
For example:
Customers earn 1 point for every $1 spent. They can redeem points for discounts. Gold customers receive higher rewards. During BFCM, selected products earn double points.
Now AI has useful information.
🡪 Without this context, it may suggest a basic 20% discount.
🡪 With it, you can ask for ideas around your existing loyalty system.
For example:
Earn 2X points on BFCM purchases and use them toward your next reward.
That gives customers a reason to buy now and use their points later.
myCred supports points, Hooks, Ranks, Badges, and WooCommerce rewards. These features give you different ways to build a loyalty offer around BFCM.
What Information Should You Give AI?
Create a short BFCM campaign brief with five parts.
1. Business goal
Do you want more first-time purchases, repeat orders, higher order values, or customer reactivation?
2. Customer information
Describe the groups you want to target.
3. Offer
Explain your discount, bonus points, coupon, bundle, or other incentive.
4. Loyalty rules
Explain how customers earn and redeem points. Include relevant ranks, badges, and rewards.
5. Brand voice
Give AI examples of your existing emails, product pages, or blog posts.
This gives AI in BFCM enough context to create copy that fits your business.
2. Create an AI-Assisted Brand Voice Profile
One problem with AI in BFCM campaigns is tone. BFCM copy often sounds the same:
“SALE ENDS TONIGHT!”
“FINAL HOURS!”
“DON’T MISS OUT!”
Urgency can work. But using it in every message makes your campaign repetitive. Give LLMs examples of how your brand normally communicates.
Collect:
- 5–10 good customer emails
- Promotional emails that performed well
- Product pages
- Blog posts
- Customer support messages
- Social media posts
Ask AI tools to look for:
- Sentence length
- Tone
- Common phrases
- Words you use
- Words you avoid
- How you present offers
- How you write calls to action
You can then create a simple brand voice guide. Use that guide in future AI in BFCM prompts.
Use Different Messages for Different Customers
A new customer and a loyal customer do not need the same message.
🡪 A new customer might receive: Get 20% off your first order this Black Friday.
🡪 A returning customer could receive: You have 850 points. Earn double points on your next BFCM order and get closer to your next reward.
The second message uses customer history.
That is where myCred can add useful data to your campaign. Customers can have points, ranks, badges, and rewards that change what you show them.
myCred’s Loyalty Widget can also show information such as points, ranks, badges, and leaderboard position.
AI in BFCM can help write the message. Your loyalty data tells you which message to show.
3. Use AI in BFCM to Find Useful Customer Segments
Sending one offer to every customer is simple. It is not always useful.
Mailchimp’s 2025 peak-season research found that segmented and personalized BFCM emails produced an 11% higher average order value than campaigns without segmentation and personalization.
These figures come from Mailchimp’s own customer data and should not be treated as a guaranteed result for every business.
AI can help you find useful customer groups before you write your campaign. You could look for:
- First-time buyers
- Repeat customers
- High-value customers
- Customers who have not purchased recently
- Frequent coupon users
- Customers who buy specific categories
- Customers with unused points
- Customers close to a new rank
Remove unnecessary personal data before using customer information with an AI tool. Names, email addresses, phone numbers, and customer IDs are usually not needed for this type of analysis.
BFCM Segments You Can Build With myCred
New customers
Give them a reason to make another purchase.
Example: Buy during BFCM and receive a welcome points bonus.
Existing customers
Reward another purchase.
Example: Earn 2X points on your next BFCM order.
High-value customers
Give them an exclusive loyalty offer.
Example: Gold members earn an extra points multiplier during BFCM.
Inactive customers
Give them a reason to return.
Example: Your points are still waiting. Come back during BFCM and earn a bonus on your next purchase.
Customers close to a new rank
Show them what they can reach.
Example: You are 150 points away from Gold status. Earn extra points during BFCM and reach the next rank faster.
4. Use AI in BFCM to Build Offers Beyond Discounts
BFCM does not have to mean “20% off everything.” AI can help you create offers based on the result you want.
| Campaign goal | Offer idea |
|---|---|
| Increase order value | Bonus points after reaching a spending threshold |
| Increase repeat purchases | Extra points on the next order |
| Reactivate inactive customers | Limited-time bonus for returning customers |
| Reward loyal customers | Exclusive BFCM points multiplier |
| Increase referrals | Bonus points for successful referrals |
| Increase engagement | Points for qualifying actions |
| Create urgency | Time-limited bonus points |
| Promote selected products | Extra rewards on specific products |
myCred supports points, rewards, ranks, badges, and WooCommerce-based loyalty features. That gives you options when a large discount would reduce your margin too much.
Instead of: Black Friday: 20% off everything.
You could offer: Black Friday: Earn 2X points on every order through Monday.
Or:
Spend $100 during BFCM and receive 500 bonus points.
Or:
Reach Gold status during BFCM and unlock an exclusive reward.
The right option depends on your goal.
5. Test Your BFCM Campaign Before You Launch
AI in BFCM is useful before the campaign goes live. Give AI your offer and ask it to find problems.
– For example: What could make this offer less useful to an existing customer?
– Then ask: What objections could a first-time buyer have?
– And: Is the loyalty reward easy to understand?
You can also ask AI to create different BFCM deal versions of the same offer.
Price-led
Save 20% during BFCM.
Loyalty-led
Earn double points during BFCM.
Spending threshold
Spend $100 and receive 500 bonus points.
Status-led
Reach Gold status faster during BFCM.
Product-led
Earn 2X points on selected products.
Compare each option against your campaign goal.
🡪 If you want more repeat purchases, a points offer may make more sense than a one-time discount.
🡪 If you want to clear selected products, a product-specific reward may be more useful.
6. Create One Core Message Before You Create Multiple Versions
It is easy to ask AI in BFCM to create 15 emails. Do not start there. Write one clear campaign message first.
Aim for about 150–250 words. Answer five questions:
- What is the offer?
- Who is it for?
- Why does it exist?
- Why is it available now?
- What should the customer do?
For a myCred campaign, explain the loyalty rewards too.
For example: During BFCM deals 2026 season, customers earn double points on selected products. Those points can be redeemed later, giving existing customers another reason to shop during the sale.
Once the core message works, use AI to adapt it.
Adapt the Message by Customer Group
New customers
Focus on the immediate benefit.
Returning customers
Mention their previous relationship with the store.
Loyalty members
Use their points, rank, or available rewards where relevant.
Inactive customers
Give them a clear reason to return.
Adapt the Message by Channel
Explain the offer and include a clear CTA.
Social media
Lead with the main offer and keep the copy short.
Website banner
Show the benefit immediately.
Onsite message
Use relevant loyalty information when available.
7. Use AI in BFCM to Create Campaign Tests
Once your campaign is ready, AI can create test variations.
For example, test these subject lines: Earn 2X points this Black Friday
Your BFCM points bonus starts Friday
You can also test different campaign angles.
Discount
Save 20% this BFCM.
Reward
Earn double points this BFCM.
Progress
Get closer to your next reward this Black Friday.
Product
Earn 2X points on your favorite products.
🡪 If you are testing open rates, change the subject line and keep the rest of the email the same.
🡪 If you are testing click-through rates, change the CTA or offer presentation without changing several other parts of the email.
Otherwise, you will not know what caused the result.
8. Automate the Repetitive Parts of Your BFCM Campaign
AI in BFCM can also help with repetitive campaign work. A simple BFCM sequence could include:
Before BFCM
Tell customers what is coming.
When BFCM Starts
Announce the main offer.
During BFCM
Remind customers about points, rewards, or available offers.
Before the Deadline
Tell customers exactly when the promotion ends.
After BFCM
Thank customers and encourage them to use their rewards.
myCred’s Time-Based Rewards addon can support campaigns with rewards that become available after a set period. It supports points or badges, reward limits, and countdowns for the next available reward.
That can work well for time-based campaigns for BFCM deals 2026.
For example: Claim your BFCM bonus points before the reward window closes.
The exact setup depends on your loyalty rules.
Check Everything Before Automation
Automation does not remove the need for human review. Check:
- Subject lines
- Dates
- Coupon codes
- Point values
- Reward conditions
- Expiration dates
- Customer segments
- Links
- Personalization fields
- CTAs
One incorrect variable can create a customer-facing mistake. AI in BFCM can reduce manual work. It cannot guarantee that your campaign setup is correct.
9. Turn BFCM Into a Loyalty Campaign
A common BFCM approach is to focus only on the sale. The campaign ends when the discount ends. You can take a different approach with myCred at the following stages.
🡪 A customer buys during BFCM.
🡪 They earn points.
🡪 Their balance increases.
🡪 They get closer to a reward or rank.
🡪 They return later to use those points.
That gives the BFCM purchase a second purpose. myCred supports this through points, ranks, badges, rewards, and WooCommerce features.
AI in BFCM can help you write messages for each stage.
Before the Purchase
Earn double points during BFCM.
After the Purchase
You just earned 800 points.
Near a Reward
You are 200 points away from your next reward.
After Redemption
Your reward has been applied. Here is what you can earn next.
The message changes based on the customer’s position in the loyalty program. That is more useful than sending the same discount reminder to everyone.
10. Use AI in BFCM to Review Campaign Results
Your BFCM deals campaign does not end when Cyber Monday ends. Review the data. AI can help find patterns in your campaign and sales reports.
Ask questions such as:
- Which customer segments generated the most revenue?
- Which offer generated the most purchases?
- Which customers used their loyalty rewards?
- Which products generated the most points?
- Did the points offer increase repeat purchases?
- Which email generated the most clicks?
- Which segment converted at the highest rate?
- Which customers bought once and did not return?
- Which rewards were rarely redeemed?
- Did customers close to a new rank behave differently?
If customers who received double points spent more, that does not prove the points caused the increase. That group may already have been more active.
Use controlled tests when possible.
Common AI in BFCM Mistakes to Avoid
AI makes it easy to create more content. That does not mean you need more content.
1. Publishing AI copy without editing
2. Giving every customer the same offer
3. Using urgency in every message
4. Making the loyalty offer hard to understand
5. Uploading unnecessary customer data
6. Automating without testing
7. Measuring only BFCM sales
How to Use AI in BFCM Campaigns With myCred
The process is simple.
Step 1: Set the goal
Decide what you want to increase. It could be first purchases, repeat orders, order value, reactivation, referrals, or loyalty engagement.
Step 2: Review customer data
Find the customer groups that matter.
Step 3: Give AI the right context
Provide your product information, customer segments, offer, loyalty program rules, and brand voice.
Step 4: Build the loyalty offer
Use myCred to set up points, ranks, badges, rewards, or time-based loyalty incentives.
Step 5: Write one core message
Explain the offer before creating variations.
Step 6: Personalize the campaign
Create versions for new customers, repeat customers, loyalty members, inactive customers, and other useful segments.
Step 7: Test
Test one variable at a time when possible.
Step 8: Automate routine messages
Schedule reminders, loyalty reward messages, and post-purchase communication.
Step 9: Monitor the results
Track sales, points earned, rewards redeemed, repeat purchases, and engagement.
Step 10: Use the results
Apply what you learned to the next loyalty or BFCM deals campaign.
Final Thoughts
AI in BFCM is most useful when it helps you work with customer data, create campaign variations, test ideas, and handle repetitive tasks. Use AI to plan and produce the campaign faster. Use your customer data and myCred to decide what each customer should receive. Lastly, AI should not replace your judgment.