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Loyalty Plugin Glossary

Loyalty, Rewards & Points Glossary

One term per letter, one sentence each. Everything you need to know about the vocabulary for loyalty, points, and WordPress gamification.

The Full Glossary

Terms tagged Native to myCred link to live documentation for how that mechanic actually works in the plugin.

A

Achievement

The category a group of related badges belongs to, for example an “Engagement” achievement holding badges for comments, shares, and logins.

Native to myCred

B

Badge

A visual reward granted for completing one specific action or milestone, independent of point balance, such as “First Purchase.”

Native to myCred

C

Churn

The rate at which customers stop buying from or engaging with a brand, the single metric loyalty programs exist to lower.

D

Dormancy

The state of an account that’s stopped earning or redeeming points, usually the trigger for expiration or a win-back offer.

E

Expiration

A rule that removes points from a balance after a set period of inactivity, protecting a business from unlimited point liability.

F

Frequency

How often a customer purchases or engages within a given period, one third of the classic Recency-Frequency-Monetary loyalty model.

G

Gated Content

Content or downloads that stay hidden until a user reaches a required point balance, rank, or badge.

H

Hook

The automated rule that awards or deducts points when a specific site event happens: a purchase, a comment, a login.

Native to myCred

I

Intrinsic Motivation

The drive to act for the satisfaction of the activity itself, the psychological counterweight a good points system should support, not replace.

J

Journey

The full path a customer takes from first sign-up to loyal repeat buyer, the thing a rewards program exists to shorten and reinforce.

K

KPI

A Key Performance Indicator, redemption rate and churn being the two that matter most for judging a loyalty program’s health.

L

Level

A stage a user progresses through as they accumulate points or activity, common on community and course sites.

Native to myCred

M

Milestone

The drive to act for the satisfaction of the activity itself, the psychological counterweight a good points system should support, not replace.

N

NPS

Net Promoter Score, the survey metric for how likely customers are to recommend a brand, often tracked alongside program engagement.

O

Onboarding Bonus

A one-time point award given to new members simply for signing up, meant to get them redeeming before they forget the program exists.

P

Point Type

A distinct point currency running on a single site, separate from any other, a core myCred concept most competing plugins don’t support.

Native to myCred

Q

Qualifying Purchase

A purchase that counts toward a customer’s tier status or reward eligibility, as opposed to one excluded by program rules.

R

Rank

A title assigned to a user based on their total point balance rather than any single action, for example “Gold Member” at 1,000 points.

Native to myCred

S

Streak

A count of consecutive actions, usually daily logins, that resets if broken, one of the strongest habit-forming mechanics in gamification.

T

Transfer

The ability for one user to send points directly to another, used for gifting or peer recognition.

Native to myCred

U

User Segment

A group of customers split by behavior or value, such as “high spenders” or “at risk,” used to target different rewards.

V

Value Proposition

The specific benefit a loyalty program promises members in exchange for their continued business, the one sentence that has to be worth joining for.

W

Win-Back Offer

A targeted reward sent to a dormant or churned customer specifically to bring them back before the relationship is lost for good.

X

XP

Experience Points, the gamification term for progress-tracking points that unlock levels rather than being spent on rewards.

Y

Year in Review

An annual recap of a member’s activity and rewards, a re-engagement tactic borrowed from consumer apps like Spotify Wrapped.

Z

Zero-Party Data

Information customers voluntarily share about themselves, birthdays and preferences being common examples, and loyalty sign-ups are one of the most effective ways to collect it.

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