Have you ever launched a digital marketing campaign and expected a surge of traffic to come to your website but had no idea whether it was successful? Well, there’s a solution to that! It’s called the URL Builder or Campaign URL Builder.
Consider this: You anticipate an upward spike in web traffic because your digital campaign is ready to go live. In that scenario, email and social media marketing, web advertising, and search results revolve around your mind.
However, is there any barometer that reads the campaigns’ results and ensures they’re working?
That’s where the Google URL Builder, a campaign tracking tool comes to help you in assisting which campaign builder efforts are operating well. Google tracking URL Builder is an excellent tool for analyzing traffic (and conversions) for any link on your WordPress website!
You have several ways as a marketer to employ the campaign builder tracking tool. We will look deeper at how we may apply this guidance to better understand your prospects’ behavior and the ways you might win them.
Campaign URL Builder: The Concept
According to Google, a Campaign URL Builder is;
“A tool which allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.”
As you now understand Campaign URL Builder better, let’s explore how Google URL Builder works.
URL Builder allows you to create unique URLs for your marketing campaigns by attaching UTM builder Google parameters to them. These UTM parameters are tags you can add to the end of your URLs to track specific information about the traffic coming to your website.
For example, you can add a Google URL generator to track your traffic source (e.g., Facebook, Twitter, etc.), the name of the campaign, and even the specific content you are promoting.
What is an example of a URL?
Here is the sample tracking URL builder for Google
https://www.mycred.me?utm_source=Google&utm_medium=Email&utm_campaign=Sale+promotionhtt
In this way, when someone clicks on the tracking URL builder with these appended UTM builder Google parameters, you can see insights in Google Analytics about the channel they used to access your page and their interaction with it.
So now let’s look at the following campaign URL options which you can add:
What is the campaign ID in URL builder
It is a unique identifier that you can use to differentiate between different campaigns in your analytics reports. For example, if you’re running multiple social media campaigns simultaneously, you can use unique Campaign IDs for each one to distinguish them easily.
What is the Campaign Source in URL builder
This parameter specifies the platform or website that is sending traffic to your website. This could be a social media site like Facebook or Twitter, a search engine like Google, or even a specific referral website.
What is the Campaign Medium in URL builder
It describes how you are getting traffic to your website. For instance, if you’re running a Facebook campaign, the medium will be social media,. In contrast, if you’re running a paid search engine campaign, the medium might be “AdWords or Microsoft Advertising.”
What is the Campaign Name in URL builder
It is a descriptor you can use to identify your campaign in your analytics reports. This could be the name of the product or service you’re promoting, the theme of the campaign, or anything else that helps you distinguish it from other campaigns, such as “Summer_Sale.”
What is the Campaign Term in URL builder
It is typically used for paid search campaigns. It refers to the specific keywords that you’re targeting with your ad, e.g., “running+shoes.”
What is the Campaign Content in URL builder
This parameter is used to distinguish between different versions of your campaign or separate pieces of content within the same campaign, aka A/B testing. For example, if you’re running an email campaign with multiple versions of the same email, you might use the Campaign Content parameter to track which version is performing the best.
Among all the UTM parameters for URL builder Google Analytics, “Source and “Medium” have more significance. They are required to generate a Google URL builder for campaigns.
When you enter the Source and Medium, the campaign URL builder will adjust the URL accordingly. As shown in the picture below;
After that, all you need is to click on “Shorten Link,” and there you have it. Your unique trackable tracking URL builder link is ready to use.
The Key Benefits of Using the Google URL Builder
Before we go over how to use Campaign URL Builder, let’s look at some of the main benefits of using this UTM builder google tool for better decision-making;
Detailed and Accurate Campaign Tracking
By attaching UTM parameters to your URLs, you can see exactly where your traffic is coming from and which campaigns are driving the most conversions.
For example, you’re running a paid search campaign targeting specific keywords. With the Google URL Builder, you can see how many conversions each keyword is generating and adjust your bid accordingly to optimize your campaign’s performance.
Get a Better Understanding of Audience Behavior
The Google URL Builder allows you to track each campaign or ad set (ad content) separately, giving you insights into how people interact with your website and what content they’re interested in.
For instance, if you run an email marketing campaign to promote a new product. Using the Google URL Builder to track each email version separately will help you see which version of the email is performing the best and which links are generating the most traffic. This way, you can optimize your email marketing strategy and improve your open and click-through rates.
Flexible and Customizable
With Google URL Builder, you get a high degree of flexibility and customization, which allows you to adjust your tracking parameters to specific campaigns and needs. You can assign any parameters to your campaign links, such as source, medium, name, terms, and content. That will make it easy for Power BI consultants to organize, analyze, and make decisions based on campaign-specific data.
In short, a tracking URL builder and Google Analytics can quickly figure out what campaigns generate the most leads and conversions.
Best Plugins to Build Campaign URL
Tracking the effectiveness of your marketing efforts is essential, and nothing does it better than campaign links.
Whether you’re investing in paid ads, sharing guest posts, or engaging on social media, creating Google campaign URLs allows you to precisely measure your marketing success. These links help you analyze traffic sources, optimize strategies, and maximize ROI.
The best approach is to build campaign URLs using a reliable campaign URL builder tool to make the process smooth and error-free. To help you get started, we’ve discussed some of the top tools here.
The Best Tools to Create Google Campaign URLs
When it comes to building trackable links for your marketing efforts, having the right tools can make all the difference. This guide is divided into two sections: first, we’ll explore WordPress plugins for campaign URL building functionality, followed by web-based apps that offer similar features.
Before choosing a campaign URL builder tool, evaluate each option carefully to determine the best fit for your marketing strategy.
WordPress Plugins for URL Building
If you’re using WordPress, there are a few plugins designed to help you build campaign URLs with UTM parameters seamlessly.
While a web app may be the quickest solution for generating a single campaign link, WordPress plugins offer a significant advantage—they store your URLs for future use. This makes them particularly useful for marketers who need to generate and manage multiple campaign links efficiently over time.
1- Campaign URL Builder
The Campaign URL Builder plugin simplifies the process of generating campaign links, making it a must-have tool for digital marketers and businesses looking to create Google campaign URLs effortlessly.
With this free plugin, you get a dedicated menu within your WordPress admin dashboard, allowing you to seamlessly create, copy, and store your campaign links for future use.
What sets this plugin apart is its structured approach to link creation. Instead of manually entering sources and mediums every time, you’re required to save them upfront. While it might seem like an extra step initially, this feature ensures efficiency by enabling you to select from a dropdown menu—eliminating errors from typos and saving valuable time.
Additionally, the Campaign URL Builder plugin keeps a complete history of every campaign you build, making it incredibly easy to retrieve and reuse links when needed. Whether you’re tracking marketing efforts or looking to build campaign URLs consistently, this tool streamlines the entire process for better accuracy and performance.
2- Independent Analytics
Independent Analytics is a powerful WordPress plugin for campaign URL building that tracks a website’s views and visitors without relying on cookies. With a quick installation process, it begins collecting data instantly, providing valuable insights right out of the box.
While the core version of Independent Analytics remains free forever with no restrictions, upgrading to the Pro version unlocks advanced campaign-building capabilities.
With Independent Analytics Pro, you can create Google campaign URLs and track them seamlessly through a built-in URL builder conveniently located within your WordPress admin dashboard.
The integrated campaign URL builder simplifies the process by including all essential UTM parameters required to generate fully trackable campaign links. Since it operates within your WordPress dashboard, it auto-fills your domain, making link creation even more efficient.
One standout advantage of this on-site campaign URL builder is its ability to store a history of generated URLs. Plus, the handy ‘Reuse’ button allows you to reload previous data instantly, making it effortless to tweak and refine past campaign links for maximum effectiveness.
Campaign URL Builder Tools for Web
The plugins mentioned earlier offer a convenient way to save and reuse links. However, installing a new plugin just to create Google campaign URLs might not always be ideal.
If you’re looking for a simpler approach, several free web apps can help you build campaign URLs effortlessly without the need for additional software. These tools make the process smooth and ensure you generate trackable links efficiently and in a quick time.
Google Campaign URL Builder
This is an official campaign URL builder tool offered by Google. You can also create a form through this tool for the creation of campaign URLs for the Play Store.
Mention Campaign Builder
Mention’s free campaign builder comes packed with handy features designed to streamline your workflow. With just a click, you can auto-populate fields with commonly used values—whether you’re specifying “Google” or “Facebook” as your traffic source.
Further, the tool automatically replaces spaces with hyphens and ensures that all text is converted to lowercase, making it easier to create clean and consistent Google campaign URL links.
Whether you’re looking to build campaign URL links efficiently or maintain uniformity in your tracking parameters, this tool simplifies the process with ease.
How URL Builder For Campaigns Can Improve Your Marketing Efforts [Step-by-Step]
Now that you’ve understood the benefits of using Google URL Campaign Builder. So, let’s move on to the step-by-step process of creating your first unique trackable URL for your marketing campaign.
- Step #1: Set up a Google Analytics account. Before using the Campaign URL Builder, you’ll need to have a Google Analytics account. If you don’t already have one, you can create one for free by clicking here.
- Step #2: Now, Go to the Campaign URL Builder and enter your website URL. In the “Website URL” field or the URL of the page you want to track. This is the page that visitors will be directed to when they click on your unique campaign URL.
- Step #3: Fill out the Campaign Source, Medium, Name, Term, and Content fields. These fields allow you to assign specific parameters to your campaign URL, such as the traffic’s source, the campaign’s name, and the specific content being promoted. Be as specific as possible for an effective campaign analysis.
- Step #4: Generate your campaign URL. Once you’ve filled out all the fields, click the “Generate URL” button. This will generate a unique campaign URL that you can use in your marketing campaigns.
After setting all this up, you can track and monitor your campaign’s clicks and conversions in URL builder Google Analytics. This will give you valuable information about how your audience interacts with your campaign. And by using this information, you can improve your marketing efforts and make better decisions in the future.
The Do’s & Don’ts of Using UTM Parameters
There is always the possibility of making a mistake when using UTM parameters, and by the time you realize it, it’s too late, and the campaign may already be over. That’s to help you out; we’ve outlined some dos and don’ts to follow when implementing UTM parameters obtained from Google URL generator;
Do’s:
- Use Descriptive and Consistent Naming Conventions for UTM Parameters: By using consistent and descriptive naming conventions, you’ll be able to understand and analyze your best data analytics companies more easily.. This will make it easier to spot trends and identify which campaigns are performing the best.
- Test Your UTM Parameters Before Using them in a Live Campaign: </bWe strongly recommend that you do so because this way, you can catch any errors or issues early on that might affect your data. Thus, you can ensure that your data is accurate from the beginning.
- Regularly Review Your UTM Parameter Data in Google Analytics: This will help you make more informed decisions about your marketing efforts and optimize your marketing campaigns for better results.
- Use UTM Tags to Track Custom Campaigns: It is not associated with the paid campaign only. You can track all off-site efforts as separate campaigns and include UTM tags on them as well. For example, links shared on social media, links in email campaigns, and even your website URL on Google My Business are all worth tagging.
Don’ts:
- Avoid Special Characters or Spaces: UTM parameters do not allow spaces. If you add spaces, then it will appear inappropriately. For example, A “Paid FaceBook” will appear as “Paid20%Facebook” when people open the URL, which looks inappropriate and unprofessional. And special characters will break your URL, so avoid using them.
- Never Use the Same UTM Parameters for Multiple Campaigns: If you use the same UTM parameters for multiple campaigns, it cannot be easy to distinguish between the performance of different campaigns in Google Analytics. Tag at least one unique UTM parameter for every campaign to identify them quickly.
- Don’t Forget to Update your UTM Parameters If You Change Your Marketing Strategy: Whenever you change your marketing strategy, it’s essential to update your UTM parameters accordingly. This will keep your data accurate and up-to-date and help you understand the true performance of your campaigns.
- Avoid Using UTM Parameters on Internal Links of your Website: When you use UTM builder Google parameters on internal links of your website, it can inflate your data and give you inaccurate results. In turn, this will affect the analysis of your campaigns and prevent you from identifying key trends.
Ultimately, the correct use of UTM builder Google parameters can give you valuable insights, helping you make better decisions and optimize your marketing efforts.
Wrap Up
That’s all for today; hopefully, you now understand how to use Google tracking URL builder and its custom UTM codes to track your marketing campaigns effectively.
The UTM parameters allow you to gain a deeper understanding of your website’s traffic, giving you the information you need to make data-driven decisions and improve the performance of your marketing efforts.
Thus, by following the guidelines and best practices outlined in this guide, you can effectively use the URL builder to take your marketing campaigns to the next level.