How to Use Gamification in WooCommerce to Increase Customer Engagement

Gamification makes it easier for any business to easily target, engage, and convert their prospective buyers because it focuses on deriving results from reward-based challenges, and since it is human nature to compete and win

Gamification is already transforming the way in which successful businesses create engagement and make sales. A clear example is Starbucks’ Rewards program which attributes 40% of the company’s total sales.

Autodesk has also succeeded in using gamification strategies. By introducing a gamified free trial, they saw a 54% increase in trial usage and a 15% increase in buy clicks.

Why You Should Prefer WooCommerce Plugin for an E-commerce Store?

There are several plugin options to create fully functional online stores on the WordPress platform but WooCommerce is considered one of the most efficient solutions among all these options.

Let’s check some amazing facts and stats about WooCommerce and decide yourself why we are ranking it on top.

  •         More than 3.8 million websites globally use WooCommerce.
  •         WooCommerce has 29.16% of the e-commerce market in 2020.
  •         WooCommerce recorded a peak of 473,564 downloads on January 22, 2020
  •         93.7% of WordPress online stores choose the WooCommerce plugin.
  •         There are over 6,000 WooCommerce plugins in the WordPress directory.


After getting a brief introduction to gamification and WooCommerce plugin, let’s move to the core purpose of this blog. How to gamify your WooCommerce store for customer engagement.

Reward Customers for Purchasing Products with Gamification Points.

A points-based loyalty program is one of the most useful and popular loyalty programs for WooCommerce stores. It has a straightforward formula, customers that spend more get more points. Once customers gain sufficient points, they can redeem them to win rewards like discount coupons, gift vouchers, free shipping facility, or partial payment options.

myCred (WordPress gamification plugin) helps you to implement a points-based rewarding system for your WooCommerce store to increase customer engagement.

Offer Automated Discounts and Coupons in WooCommerce Using Gamification.

Coupons are a great way to offer discounts and rewards to your customers that can, in return, help promote sales across your WooCommerce store.

By default, WooCommerce gives you three discount types to choose from.

Ø  Percentage discounts – give your customers a predefined percentage off of their cart.

Ø  Fixed cart discounts – give your customers a fixed amount off of their cart.

Ø  Fixed product discounts – give your customers a fixed amount discount on selected products only. The discount is calculated per item and not for the whole cart.

myCred WooCommerce Plus’ addon is capable of generating automatic coupons when a customer achieves a higher rank or badge in your WooCommerce store using gamification.

Not only this but customers can also convert their myCred points into a fixed amount coupon and apply them during checkouts (Partial Payment process).

myCred WooCommerce Plus add-on is now compatible with WooCommerce Subscription where users can pay recurring payments to buy subscription-based products & services (Physical or virtual) from your WooCommerce store using their myCred points.

Gamify Social Proof & Social Sharing Strategy for Your WooCommerce Store.

For a WooCommerce store, Social proofing and Social sharing play a vital role in influencing other people to buy something. It improves user engagement, builds better brand perception, and creates organic word of mouth for your online products and services.

myCred’s Social Proof & Social share add-on can create a massive impact on your WooCommerce store sales when implemented in the right direction.

Using Spin to Win Gamification Strategy to Engage Customers.

What’s better than giving an option to users to try their luck, who are about to leave your site without performing any interactivity as It causes you massive bounce-rate, bad reputation, and cart abandonment issues.

Spinning a fortune wheel strategy invites users to enter their email addresses to receive a coupon code for a discount, which will then be applied to their cart. Many WooCommerce stores are adopting spin to win formulas for rewarding discounts and freebies to users. This is a very useful gamification strategy in terms of customer engagement. You can use these lucky wheels on your WooCommerce store: OptinSpin (Fully Integrated with WooCommerce Coupons), myCred Spin Wheel, and Spin Wheel for WooCommerce.

Using Leaderboards and Levels Based Gamification Strategy.

The main objective of a leaderboard is to increase engagement through a competitive environment and offering better levels and spots for active customers. It is right people are competitive by nature. Customers can earn titles or badges that rank their achievements and levels at the leaderboard.

myCred’s Level Cred add-on can help you to implement a level-based strategy to your WooCommerce store.

You can also use myCred Leaderboard shortcode too for your eCommerce store. It allows you to create leaderboards that are based on either your user’s current/total balances or based on events in the log, e.g. a leaderboard showing who gained the most points from approved comments.


It’s proven that customer engagement leads to more sales, higher retention, and referrals on a WooCommerce store but one of the hardest challenges in today’s business is to create that engagement. Gamification is helping WooCommerce store owners to attract new potential customers and retain existing customers by keeping them actively engaged.