The term “gamification” describes a wide range of practices that marketers are using all over the world. The word has snowballed since its first use in 2003. If you observe closely, you will see gamification strategies or WordPress gamification trends have become a part of mainstream marketing.
Nowadays, WordPress gamification trends in 2023 show many businesses employ gamification to improve the efficiency of their hiring, sales enablement, training, and learning processes.
Between 2020 and 2025, the expected CAGR growth for the worldwide gamification market is 30%, to $31 billion.
This blog post will discuss the top WordPress gamification techniques and trends, including the best gamification tools available. By knowing these trends, you will understand how to make people feel excited. This will make it easy to use gamification to boost sales, keep users interested and staff motivated.
WordPress Gamification Trends in 2023 For Different Industries
The idea of gamification is becoming commonplace in various industries such as education, sales, business, retail, and health & wellness. Retailers use gamification to promote positive customer behavior. Companies can use WordPress gamification trends to increase output, skill, and profit. The proliferation of gamified apps doesn’t seem to show any signs of slowing down anytime soon.
1. The Metaverse
Artificial intelligence, the Metaverse, and gamification are powerful technologies that can help fast-growing businesses. The growing popularity of Metaverse is allowing for more immersive online user experience in the digital world, where users can connect, participate in, and collaborate for specific goals.
Nike and Adidas, for example, have entered the Metaverse with clothing for virtual characters and enticing deals for online customers. Non-fungible tokens, or NFTs, are the primary form of long-term digital value exchange. Their online persona can wear the brands in the same way you can wear them in real life.
The traditional online store will fundamentally change in the Metaverse, where you and your digital twin can express fashion and other things differently. In a few of our blog posts, we’ve discussed the role of online mixed reality in the fashion industry. Since then, technology has advanced even further, and more companies are operating in this market.
2. Blockchain Technology
With blockchain, it’s possible to create a game out of any activity, from walking to earning to wearing to accomplishing. Compensating an employee with coupons makes it feasible to impart a sense of adventure to a mundane task.
As one of the most rapidly developing WordPress gamification trends, the retail sector has been coveted by some of the world’s greatest corporations for quite some time. Airlines and credit card companies may have been trendsetters of this technique, having built point ecosystems to incentivize customer spending and participation in exchange for redeemable rewards.
Moving a customer loyalty program on the blockchain becomes safer and more transferrable. This might be achieved by forming a consortium of firms that accept and utilize score tokens. In fact, blockchain technology improves transparency, increases dependability, and reduces the likelihood of fraud. In addition, the blockchain facilitates mobility, which creates the possibility of joining or exchanging loyalty points in previously inconceivable ways.
3. WordPress Gamification Trends in Virtual Events
Many organizations have adopted a more digitally oriented strategy in the last year due to the COVID-19 pandemic. In-person meetings and conversations have primarily been replaced by “Zoom” sessions almost everywhere in the world. This has been a huge challenge in fields where in-person meetings and sales are essential. According to data, more businesses will likely adapt to this market trend in the coming years.
Ideas For Virtual Event Gamification
We discussed a few gamification components and best practices for virtual events. The exciting part has begun! Consider some strategies for your upcoming events.
Turn on the VIP Experience
Everyone desires to be respected and valued. As a result, a VIP experience is quite popular. While your most important contacts already have access to the VIP experience, they could also be made available to the general public at the virtual event.
Send Some Giveaways
You can build excitement and give participants something to look forward to by concluding the event with a virtual giveaway. The reward could be an Amazon gift card, Uber Eats, Audible, or a discount on your (or your sponsor’s) merchandise. To show your support, look into the gamified digital gift options provided by nearby small businesses or neighborhood stores.
4. WordPress Gamification Trends in Recruiting
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After the COVID-19 pandemic, businesses have been forced to rely solely on online resources for hiring and training. The demand for innovative and engaging L&D programs for distributed teams has increased. Companies will continue to use game-based approaches to overcome these challenges.
One way to apply gamification techniques to the HR process is to use them to evaluate potential employees. Instead of filling out a lengthy questionnaire, ask potential employees to involve in a game.
Depending on the field and position, games can be a great way to learn about an employee’s decision-making and problem-solving abilities. Because game results can be objectively reviewed, they can also be used to help form more diverse teams.
Create your own game by customizing premade game templates with your company’s content. Using plug-and-play interfaces, game mechanics can be easily integrated with your company’s brand and content. You can use a premade template to get something unique and reasonably priced.
5. Well-Being & Fitness Programs
Fitness programs rank fifth among WordPress gamification trends in 2023. It’s not a coincidence if you spend far more time than planned playing a game on your phone or computer. The fascinating nature of games serves a purpose. You will want to keep playing because of the clever use of puzzles and visual elements.
Challenge your coworkers to develop different ways to get some extra physical activity. Make them keep track of how many times they stretch throughout the day. Increase the pressure on your opponents by writing your score on the leaderboard for all to see.
As the tasks become easier, you can add rules or imaginative complexity to keep things interesting. There is a link between the number of quests an employee completes and their overall happiness.
Many people are looking for fitness-related apps in the App Store and Google Play. Thus, it’s clear that there is a need for them. It seems like the best way to spend time is to make a fitness program that is also fun. Because there are so many traditional fitness apps, gamification gets lost among the hundreds of other ways to build something.
Gamified fitness programs elicit varied reactions from different people. You can only discover how it precisely impacts you by downloading a fitness tracker, boosting your activity level, and trying out other strategies.
Wrap Up
In the near future, gamification will continue to rise across various industries. The level of influence that gamified solutions have will increase with their sophistication. Gamification of existing processes will drive further innovation at large corporations. Even small businesses can compete successfully with the help of social media and increased access to digital tools.
The highlighted developments are now making waves in business and corporate learning. Only a few of these tendencies will remain significant after 2023, while others will lose their hegemonic position. We can’t predict how WordPress gamification trends will develop in the future. So, the only thing you can do is prepare your company for the latest gamification techniques.
