Social media – a shifting paradigm for advertisers
Hello Folks!! We can not deny the fact that social media has now become the main medium through which businesses are generating their revenue. Creating a brand’s presence on social media not only helps people generate more leads for their business but also plays a vital role in identifying new market segments.
One of the significant social media statistics providing company, Emarsys, published that currently, there are 3.5 billion active users on different social platforms, which is 45% of the world’s population.
E-commerce is the future
With these eye-opening social media numbers, how can you ignore its impact and influence on emerging businesses? Since the internet boom, things are getting digitalized at rapid speed including the eCommerce industry that is forecasted to hit $4.5 trillion in revenue by 2021.
myCred Social Share – a new form of influencing your audience
Social Sharing is the new word of mouth that can create a massive impact on your e-commerce sales. Unlike traditional advertisement, Social Share is an organic form of promotions triggered by the public. Consumers share displayed products, blog posts, and inspirational branded images because they want to. When social connections, including friends, family, and coworkers, see shared content, it resonates more than a message displayed directly by a business.
Social Share helps build brand reputation
For a brand to garner reputation, it is crucial that they have a presence on well-known social media platforms and not only this but they also have to be competitive and customer service-oriented in their approach. Brands should be consistent and responsive in order to maintain a better relationship with their clients whether they belong to the B2C or B2B business categories. Here are some interesting fact and figures from BrightLocal Consumer Survey, which stats:
- 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews.
- Only 53% of people would consider using a business with less than 4 stars.
- Among consumers that read reviews, 97% read businesses’ responses to reviews.
- 67% of consumers have now been asked to leave a review for a local business with 24% of these being offered a discount, gift or cash in return.
- 91% of consumers say that positive reviews make them more likely to use a business.
Use personal branding to generate sales for your business
Developing a personal brand for an e-commerce setup requires immense efforts and round the clock commitment. A reputed personal brand is the one that has an active voice that customers both hear and admire. 73% of consumers prefer dealing with such businesses, and 45% of shoppers prefer online stores that offer personal recommendations.
To create a unique brand of your own, you must research your audience, create an original ‘personality’, and set up routes for communication with prospective customers.
Corporate Social Responsibilities for e-Commerce businesses.
It is true, Corporate Social Responsibility (CSR) plays a positive image building role for conventional businesses, and digital business cannot escape from it as well. If you are running a socially responsible business online that is transparent and eco-friendly, and you are projecting it right with your target audience through social media platforms, you are going in the right direction for sales boosting. 91% of global consumers expect businesses to operate responsibly to address social and environmental issues. Furthermore, 84% say they seek out responsible products wherever possible.
By knowing all such qualitative and quantitative information related to social media population and e-commerce business growth, intelligent and anticipating business owners are interested in result-oriented Social share strategies. One thing is pretty sure; gamification can play a catalyst role in your social share strategy.
myCred Social Share Add-on; The best way to promote Social Media Sharing
The myCred Social Share Addon allows you to award your users points every time they share your posts on social media. You can easily set up and manage the points awarding criteria through the presentation method on the website.
A glimpse of myCred Social share Add-on:
myCred Social Share Features:
- Reward Users For Social Media Sharing: Allow users to earn points by sharing your website posts on social media.
- Setup Rewards According To Post Types: You can set the reward point definition according to each social media post type.
- Setup Rewards According To Action Types: Setup reward point definitions according to the user’s actions.
We at mycred, hoping best this article must help you in understanding the importance of social shares and how it can impact your e-commerce sales and revenue. By adding ‘myCred Social Share add-on’ in your marketing strategy can be a rewarding decision. Good Luck!