The popularity of gamified surveys extends beyond a niche group. Today, every entrepreneur desires to use gamification in marketing. According to a survey, 89% of participants expressed increased motivation to complete gamified tasks due to the competitive atmosphere it creates.
We have a solution for you if you seek a method to enhance customer feedback and gain valuable insights. In this blog, we will explain the utilization of gamification in marketing via gamified surveys to captivate your intended audience and amplify your marketing endeavors.
Gamification Survey in Marketing – A Bird’s Eye View
A gamified survey in marketing transforms campaigns into an engaging and enjoyable experience that captivates the audience. Research indicates that companies employing gamification can achieve up to higher conversion rates.
The above number is unsurprising, considering the widespread dissatisfaction with conventional marketing methods and the continuously diminishing attention span.
Gamification in marketing involves utilizing gaming techniques to allure, involve, and amuse potential customers drawn to its competitive elements and the potential for rewards. The gamified survey can be effectively employed throughout various stages of the customer journey, including:
- Building brand awareness
- Generating leads
- Conducting market research
- Sustaining customer loyalty during the post-sales process
To further persuade you, we will elaborate on the benefits your business can attain by implementing gamification in marketing.
Gamified Surveys – The Benefits
The advantages of incorporating gamification in marketing campaigns include the following:
- Enhanced customer engagement: Gamification survey captures customer attention effectively, creating an enjoyable, interactive experience that increases user engagement and generates positive responses.
- Simplified data collection: Gamification survey provides an effortless method for gathering valuable customer data. By offering a free game on your website, individuals will likely share their name and email address willingly. This data can be used for retargeting, email marketing, and exclusive offers.
- Amplified brand awareness: During festive seasons, publishing a multiplayer game that entices sharing among friends and family can drive substantial website traffic at no cost, thereby increasing brand exposure.
- Educational prospect engagement: By employing quizzes and trivia, gamification becomes an effective tool for educating your audience about your products.
- Increased conversion rates: Utilizing a competitive game where users accumulate points for rewards presents an effective strategy for improving conversion rates. By sending winners vouchers or discount coupons, which they value due to their prior engagement and trust in your brand, they are more likely to utilize the incentives.
Elements to Gamify
Below are components of your marketing strategy that can be transformed into gamified experiences:
Email marketing:
Consider implementing gamified surveys to enhance your open rate and gain valuable customer insights. Rather than traditional surveys, these interactive contests resemble battles or swiping challenges.
By analyzing the responses received, you can segment your audience and tailor personalized follow-up email campaigns, offering bundles or products that align with their preferences. This mutually beneficial approach allows you to acquire customer knowledge while providing them with a special, customized selection.
Lead generation:
Utilize gamified surveys to obtain email addresses from potential clients, enabling you to send them future email campaigns. For instance, develop a social media marketing campaign inviting volunteers to participate in a survey when launching a new product.
As an incentive, these participants would be among the first to experience the product during its beta phase or receive exclusive discounts. While respondents can complete the gamification survey on your website, they must fill out a lead generation form and provide their email address to unlock a special gift.
Combining gamified surveys with elements like branded games and competitions enhances user engagement and offers opportunities to win prizes.
Social media contest:
Leverage a gamified survey to enhance brand awareness and strengthen your social media presence. Suppose your target audience consists of new mothers. In that case, a practical approach to reach more of them is by encouraging moms to spread the word. Create a survey on a topic relevant to your brand, but make it resemble a game or quiz. Then, invite mothers to share the gamification survey link with their friends and post it on social media.
The objective is to motivate your audience to generate user-created content and encourage its dissemination among their social circles. Additionally, include incentives such as prizes for active users and those who share the survey with the most individuals. With this approach, you can witness your survey becoming viral.
Loyalty program:
To incentivize existing customers to make more frequent purchases, transform your loyalty program into a gamified experience. Regularly send them short gamified surveys that serve two purposes.
Firstly, you gain deeper insights into your customers, understanding their habits, preferences, and concerns. Secondly, customers earn points for completing surveys, accumulating enough to redeem discounts, or receiving small gifts. This approach encourages and reinforces customer loyalty through gamification in marketing.
How Gamified Survey Can Boost Marketing Efforts
Below are the three core reasons why a well-thought-out gamified survey can uplift marketing efforts for a business:
Enhances Survey Completion:
The primary reason for incomplete surveys is a lack of motivation or boredom. Incorporating game elements into surveys fosters interactivity and engagement, motivating participants to complete the surveys.
Improves Data Quality:
In addition to boosting response rates, gamified surveys can elicit more genuine responses, particularly for in-depth questions. This aspect ensures the acquisition of high-quality data for effective market research analysis.
Builds Brand Awareness and Fosters Customer Loyalty:
Developing an entertaining branded game helps establish a positive association between the business and enjoyable experiences. This positive connection enhances brand recall and increases customer loyalty and subsequent purchases.
Gamified Survey – Various Methods to Uplift Marketing Efforts
Trivia
Trivia can be utilized in marketing research to gauge the level of knowledge among your target audience regarding a specific subject. This information can assist in fine-tuning your sales funnel by determining the stage of the buyer journey they are currently at.
Swipe Poll
A swipe poll (Yes/No questions) is the best option for a rapid gamified survey. Engaging in this activity is simple, fast, and requires minimal effort. Swiping has been known to provide immediate satisfaction to numerous users.
Personality Test
There are two methods for incorporating personality tests as a gamified survey into your marketing strategies:
- Implementing it as a lead magnet to gather email addresses and deliver results via email.
- Utilizing it to educate your audience about your products and assist them in finding the most suitable option.
The advantage lies in that you can create these tests without expertise in gamification surveys, coding skills, or complex processes – it’s all based on a simple drag-and-drop interface.
Wrap Up
Gamification in marketing is crucial for developing effective promotional strategies and promoting brands. However, traditional surveys often fail to elicit a positive response from people. Gamification survey addresses these issues by incorporating interactive and engaging techniques into surveys. By leveraging gamification, surveys become more motivating and interactive, increasing engagement and response rates. Lastly, gamified surveys facilitate the collection of qualitative data that further enhances marketing benefits.
Gamification Survey – FAQs
What is a gamification survey?
A gamification survey involves using game strategies to design engaging and interactive surveys. The aim is to enhance the response rate and ensure a pleasurable experience for participants providing feedback.
What are some instances of gamification?
Several prevalent examples include transforming questionnaires into interactive marketing quizzes, converting polls into competitive games, offering digital badges and rewards for survey completion, and incorporating fortune wheels.
What does the term gamification technique refer to?
The concept revolves around adopting game mechanics and implementing them beyond the realm of gaming. These techniques can be employed in various domains, such as marketing, sales, education, and gathering employee feedback.
