Over the years, social media has grown into mainstream media where businesses are busy improving their brand perception and generating more revenue. Also, it gives you a perfect platform for two way communication with your customers and to identify new market segments. Approximately, there are 3.5 billion active users on different social media platforms, which is 45% of the world’s population.
WHAT IS SOCIAL SHARING?
Social Sharing is the new word of mouth that can create a massive impact on your online business sales. Unlike traditional advertisement, Social Share is an organic form of promotional messages triggered by the social media audience. Whenever a social media user shares your brand posts, promotional campaign, interactive content, and win contest material. Their social connection, including friends, family, and coworkers, see shared posts, it resonates more than a message displayed directly by a business. It somehow works as an indirect endorsement and recommendations to the social media community.
SOCIAL PROOF AND SOCIAL SHARE HAVE ANY CONNECTION?
Well, we can say yes!! These two terms are interconnected to each other. Have you ever throw a stone in a calm lake? See how a small wave ripple generates where stone touched first, and then that wave turns into a giant moving wave towards the bank of lakes. That’s the way social Proof works; it is the influence that the actions and attitudes of the people around us (either in real life or online) have on our behavior. When a person shares something on social media, it triggers a specific wave, and then people join the bandwagon when everyone seems to share it. If you want to gamify your social share and social Proof strategy for your online store, then you should use these myCred Add-ons as it will help you in generating more leads and sales.
HOW TO REWARD YOUR CUSTOMERS FOR SOCIAL SHARING?
#1. POINTS BASED:
You can reward redeemable points to your customers for sharing your business posts on social media. When any customer shares your branding post on Facebook, Instagram, Twitter, and Snapchat, your gamified system award points automatically. Once customers accumulate enough points, they can redeem them to get free products, discounts, and exclusive shipping offers. myCred (Points management system) helps you to implement a points-based rewarding system for your online business. It is already integrated with useful WordPress plugins and WooCommerce extensions.
#2. DISCOUNT COUPONS:
Who doesn’t like flat discounts?? Well, everyone loves to purchase goods at a discounted price. Brands can offer their online customers to share their promotional campaigns on social media and get a discount coupon as a reward. It will help brand owners to increase their product/service awareness, and their influential customers who agreed to share social media content for them will also buy to utilize their coupons.
#3. BADGES AND LEADERBOARDS:
It is right people are competitive by nature. Leaderboards incentivize users to continue performing actions to rank up their profiles as an influencer. Social sharing agents can earn titles or badges that rank their achievements and levels at the leaderboard. myCred Level Cred add-on can help you to implement a level based leaderboards strategy to your online store. You can give levels to your social media influencers and other benefits for higher ranks.
#4. PARTIAL PAYMENTS:
If you allow your customers to use points, coupons for partial payments at your store, it will hook them to purchase goods from you. Ask them to share your social media posts on different platforms to gain points and coupons. Now, these points and coupons can be used at checkouts. If you are running an online store on the WooCommerce platform, then myCred WooCommerce Plus add-on can play a vital role in enhancing your gamification process and automatic coupons generation for customer rewards. Social Sharing influencers can also avail of the partial payments facility where they can use myCred points as a part of the payments when checking out on the WooCommerce store.
Social Sharing helps you in reaching the mega target audience, improve brand perception, and ultimately generates more revenue. The myCred Social Share add-on allows you to award your users points every time they share your posts on social media. You can easily set up and manage the points awarding criteria through the presentation method on the website.