Are you a business owner who wants to surprise your loyal customers with birthday rewards?
There isn’t a better business strategy than unexpectedly delighting a customer; especially on their birthday. Since everyone enjoys a good surprise and birthday reward is the most appropriate way for it.
Giving birthday presents to customers not only boosts their lifetime worth, but also makes them feel valued. If you have to send a birthday rewards message then it must have an eye-catching design, be highly customized, and, of course, have that “aspect of mystery.”
To give a clear roadmap regarding birthday reward messages, these five tips will undoubtedly help to get their attention.
Let’s get into it:
Five Best Ways to Surprise Customers With Birthday Rewards
As per a survey, birthday emails containing a mystery offer saw a 481% higher rate and generated 342% more sales compared to standard promotional emails.
Here are five laser-focused tips to make birthday rewards email successful:
Make Them Smile With a Creative Coupon
Trying to pass off a discount as a glittery present is quite difficult. Considering that people frequently receive 10% off coupons, offering an additional 15% off won’t make a big emotional difference. But nothing is difficult with a little creative thinking.
Make sure your coupon creates a special feeling if you intend to offer clients an offer on their birthday. A loyalty rewards program opens up a lot of creative opportunities.
For example, you can provide your clients loyalty points multiplied by their year of birth, the month they were born, etc.
Here is the message you can send
“Happy birthday and Congrats, John! To make your birthday memorable, we are awarding you 200 loyalty reward points”
Send Physical Gifts to The Customers
No birthday reward is comparable to a physical present. A tangible wrapped gift item dispatched to the customer’s address and accompanied by a greeting card is a surefire way to win the buyer’s heart. People would surely continue to associate your brand for years to come if they had a memory like that.
Keep in mind that the sentiment counts more than the quantity or money. Any of the following gift items would be appropriate:
- A chic pen
- A framed photo
- A named-candle, or
- A sample of makeup
If your loyalty rewards program is tier-based, you might need to boost the birthday package value according to customers’ ranks. It’s all about saving fabulous treats for your most devoted clients.
Make Birthday Rewards a Fun Event
Customers may find your birthday offers more relevant if they are hyper-personalized. However, this needs significant segmentation and automation in the background. To avoid this but still leave a lasting impression, think of launching a double- or triple-points campaign as a surprise to loyalty program participants.
It is as simple as this: clients can receive extra points or rewards when they make purchases during a limited time frame around their special day.
Birthday rewards marketing with double points is effective because there is no giveaway involved—benefits are directly linked to purchases. Moreover, clients can rack up quite a substantial bonus with consecutive orders. Giving no present at all could make some people unhappy.
Make The Birthday Reward “Personal” Not Corporate
If it doesn’t look or feel ‘personal’ even the most extravagant birthday present could come across as “corporate” or advertisement.
You can customize the birthday present, personalize the message, or do both if you want to make your birthday rewards more tailored.
A personalized birthday offer could look like this: “Happy Birthday, Clara! We noticed you love blue jeans (you’ve purchased 14 pairs since becoming a member), so we thought this jeans coupon would be the ideal gift. Celebrate in style with your new look!”
To avoid being overly direct in your messaging, you must extract information from sources other than a member’s past purchases. Product reviews and surveys are the most reliable sources of zero-party data. A loyalty rewards program can assist in persuading participants to voice their opinions.
Make Birthday Rewards a Component of Your Loyalty Rewards Program
Until now, every example of birthday rewards has been skewed more toward “delight” and less towards “surprise.”
If you really want to create an impression, consider adding an element of surprise to your birthday loyalty rewards. You can mention that a reward is on your way on your website, but you shouldn’t reveal the nature of the prize. Keep your customers wondering!
Tweaking the prize annually can achieve a similar outcome. Although members will still share the news on social media, word-of-mouth like this will help other members get excited.
Bonus Tip – Celebrate With a ‘Birthday Week’ Campaign
Why reward customers for a single day?
Create anticipation by giving the customer a weeklong VIP experience through the birthday counter and doing a countdown to their birthday.
Examine their spending patterns and reward them with points when they spend their birthday week buying things on their wish list.
Use data analytics and technology to automate and customize your birthday rewards campaign efficiently. Robust segmentation and automation are necessary for personalized marketing.
Final Thoughts
Birthdays give your business a real way to treat customers well so they can relate to your brands. The easiest way to do this is to install myCred Birthday Plus. It’s a myCred addon that does all the heavy lifting regarding customer’s birthday celebration.
So, create campaigns regarding birthday rewards for your customers that offer warmth on their special day. Make reward redemption easy for your clients. If it is not integrated properly, then your customers will not engage, and the effort of implementation will not be worth it.
