Since the start of the millennium, various digital media platforms have become an important part of our daily routine. On average, people aged between 17-35 spend 1 to 3 hours a day on social platforms where they perform various activities like interacting with pictures, audio, and videos. Another trending activity is playing games and watching movies, which is all thanks to the advancement in technology.
According to Statista, As of January 2021, there were 4.66 billion active internet users worldwide – 59.5 percent of the global population.
If you’re an online marketer, you are alive in the most internet-centric era ever existed. With the increase of virtual reality and augmented reality in the past few years, the sky’s the limit for online digital marketing experts.
Today, we will answer the essential questions about digital marketing and how it can help increase user engagement. We hope that you will find this blog helpful.
What techniques and strategies is your business using to engage new customers?
Thoughtful user engagement is an important and often overlooked factor in online marketing. Your digital assets enable you to reach various consumers and empower you to continue conversations with them.
This is particularly applicable to social media. Even if you are very hectic, it won’t take long to like any comment and reply with “appreciations” or a smiley emotion. When it comes to user engagement, keep in mind that small continuous efforts often inspire people to think positively about your business rather than intermittent big moves.
How can the addition of Digital Assets impact user engagement?
Customers are increasingly living, working, entertaining, and shopping online. An average adult spends 5 hours a day on digital media in one form or more. This is almost twice as compared to 2009. This means that the content is worth more consuming and produces more reliable connections.
Your website content, email activities, company blogs, social media posts, graphics, images, and videos are all your compact digital assets. These are the methods that can help you reach customers and engage them more effectively.
If your digital assets do not help increase engagement, assist or analyze the engagement strategy you get, It may be time to revisit your strategy. If you have invested a lot of energy in developing your digital assets and they have yet to give you sizable returns, it’s about time that you go back to the lab to develop another.
How Digital Assets increase user engagement
Digital media is a complete lifecycle of the customer’s buying routine, from recognition, valuation, buying, use, and brand loyalty. At each stage, the use of digital assets in marketing resources and messaging is different. By integrating a wide range of filmic effects into marketing activities, digital marketers are more likely to increase readers’ interest and boost the overall success rate of the campaign.
Reward Consumers For Their Engagement
Everyone likes gifts. More importantly, your buyers like to feel that their time is valued. You can create relationships with customers through a complete package with free offers (including free signups), rewards programs that offer greater discounts as the level of visitors interaction and engagement.
myCred is the complete loyalty program tiered with points or rewards to push consumers further from the visit to purchase. It can also help you identify your best consumers and provide special rewards which they deserve.
Different types of Digital Assets that are essential for your business
1. Video
Videos are the best asset class you can develop to increase the sales of your business. You might look into hiring a professional team to create high-tech videos, but you don’t actually need one to get started. Make sure, to be honest with your audience since reality is far more important than competence. As far as equipment is concerned, you can start with something as small as your phone and a mic.
Types of Videos
- Explanatory videos
- Interviews
- Animations
- Live videos
- Case studies.
Mobile Friendly
Between desktop and mobile versions of your website, people will most likely choose the mobile version. Unfortunately, many business owners can not differentiate between a mobile-sized and a mobile-friendly website. Responsive web design is an approach to web design that makes web pages render well on various devices and window or screen sizes from minimum to maximum display size.
The key takeaway is that smartphones are equally important and even more significant, especially in 2020, where mobile devices generated 60% of website traffic worldwide. Therefore, make the same investment in the responsive version of your website, as this may be the first content your website visitors see. Don’t overlook the measuring scale after the redesign to see if you interpreted the comment correctly!
2. Voice Search
Today’s world is different – time is money, and nobody wants to waste their time. People are less reluctant to use keyboards and rely more on voice search functionalities of search engines. Companies and products like Amazon’s Alexa, Google’s Google Assistant, and Microsoft’s Cortana allow users to voice their queries with a click of a button. This is what voice search is.
From asking for directions using Google Maps to searching local restaurants in local areas, voice search makes it easy to complete tasks without tapping the mobile phone. The increasing sales of Alexa, Google Home, and Siri testify to the acceptance of hands-free voice search methods.
3. Social sharing
Social share is one of the important indicators of a positive social media marketing strategy and a standard for measuring audiences. Social sharing metrics refer to the ability of your ads to generate new subscribers and inspire new ways of user interaction, such as sharing posts, reposting, commenting, likes, and sharing with more channels.
In addition to equipping your social media accounts with precise tools, you must also create first-class content for your readers. Only when readers find your content valuable will they tend to share your posts. In today’s focused and fast-paced lifestyle world, digital media assets are necessary to present content concisely without compromising substance and details. Smart images, detailed infographics, and appealing videos are all social media favorites.
Conclusion
Today, your digital assets may be more significant to the endurance of your brand than head-on interactions with consumers. When creating content, you need to consider how customers feel about the content. Can they be used? Will they like it? Do you inspire them to get closer and connect with the brand?
If you do not get the promise of one or more digital assets you want to see, you should take a step back and find out what is mislaid in the equation. The asset from the above list probably does not exist in your marketing strategy.
