Creating meaningful engagement is the cornerstone of any successful business and while this far from being a secret in this day and age, a lot of people have yet to find ways to motivate people into interacting with content and engaging on their website.
Marketing teams that measure user engagement use product analytics to understand the factors that contribute to higher engagement since engaged users are more likely to buy, return, and share the product or service with friends.
Today, the is no greater strategy to help you focus on communication and user engagement than Gamification. In this article, we will discuss the integration of myCred with CometChat Go and how it can help you monetize your website.
What is Gamification?
Gamification is using game mechanics such as points, ranks, and other rewards to motivate and encourage the user’s engagement. These mechanics further help users to interact, compete, or build social relationships.
Companies like Google have shown promised research and their trust in gamification as they believe it to be a systematic approach to driving motivation from people in order for them to achieve a certain goal.
While the concept of gamification brings a world of opportunities for online businesses, we believe that it is about time we introduce it to a cloud-hosted chat platform that allows users to create a more immersive and inclusive gamified conversation.
CometChat Go & myCred - How to create monetization options within a conversation?
CometChat Go’s recent integration with myCred opens the doors to distinct point-scoring interaction options within the CometaChat Go platform.
The concept behind this collaboration is simple and revolves around the most basic gamification element – Points. Every interaction, messaging or conversation revolves around myCred points.
What does CometChat have to offer?
CometChat Go is a robust Chat plugin for websites. It readily integrates with over 92+ platforms and comes with inbuilt monetization, moderation, collaboration, and administration tools.
It is also the most sought-after chat integration software for any messaging app/websites spread across a wide range of industries: dating, marketplaces, E-commerce, E-learning, community, and more.
Take a quick look at what CometChat Go has to offer:
- Enables users to start private and group conversations.
- Secure and reliable voice and video chat.
- Share media attachments like photos, videos, and files.
- Set role-based access control and restrictions.
- Create custom advertisements.
Combining the capabilities of myCred and CometChat Go provides practical ways to monetize one’s website but before we can move forward, let’s talk about what myCred is?
What is myCred?
myCred is an intelligent and adaptive points management system that allows you to build and manage a broad range of digital rewards including points, ranks, and badges on your WordPress/WooCommerce powered website.
With a robust gamification plugin like myCred, you can create a brand loyalty and rewards system to perform complex tasks such as transfer or buy points for real money, allow payments in stores, etc.
myCred currently supports 50+ add-ons ranging from categories like Gamification and Freebies to Third-Party Bridges and Store Gateway.
Let’s discuss some of the most practical ways to monetize your website using CometChat Go’s collaborative conversational space and myCred’s intelligent gamification system.
How to increase your business's ROI using CometChat Go & myCred
Now that we know what myCred and CometChat have to offer, we will talk about how you can increase engagement and revenue on your business website.
- Charge credits from users who want to message privately, similar to what we see on dating websites.
- Charge credits for video or audio sessions. This feature can become very resourceful for websites that offer consultancy or training.
- Offer point bundles or credit packs that can be exchanged for audio, video, or text services.
If your business model involves engaging your users in conversations or interactions, you can seize the opportunity to commercialize your website and monetize your content.
How to get started?
The process of getting started takes nearly five minutes. You can set up your preferences according to your requirements.
Go to the main WPadmin panel and select CometChat Go on the left side of your screen. Click on the tab with the label “myCred Settings“
Select “Enable MyCred with CometChat” and Click on the “Save Settings” button.
Now that you enabled myCred with CometChat, you can now select from a range of user roles (Administrator, Editor, Author, Contributor, etc.) and input the values that you see fit. Click on the “Update Credit” button once you are done.
It’s that simple. Now every time your users use any of the audio, chat, or video features, they will be charged with credits.
- WordPress 4.5 or greater
- PHP version 5.6 or greater
- PHP mcrypt library enabled
- MySQL version 5.0 or greater
CometChat Go Requirements
CometChat Go integrates on your front end and runs on its own server. You do not need to provide any special environment. They also offer integration assistance. So all you need to do is subscribe and their team will set it up for you. It is that simple 🙂