The major reason humans relate to gamification is they are naturally drawn to games. Learning, competing, accomplishing, and expressing ourselves is human nature. When gamification is used effectively, it enhances user experience, user interface, productivity, learning, retention, health, and more.
Because gamified activities provide a sense of accomplishment, people are more likely to engage in activities that include gamified components. Games and gamified aspects are widely used in a variety of fields, including marketing, web development, education, health, finance, etc.
In this blog, we will discuss gamification and the use of gamification techniques to improve marketing dynamics. We’ll also discuss the approaches to gamify your WooCommerce store.
WooCommerce Gamification Marketing – The Concept
Gamification marketing means including marketing elements in marketing campaigns to increase user engagement and persuade them to buy your offerings.
WooCommerce gamification is a marketing concept that allows your users to engage in digital and physical gaming as a fun activity. It releases dopamine to your store customers, one of the feel-good neurotransmitters.
In simple terms, Reward-based Marketing = WooCommerce Gamification Marketing.
Rewards elevate the human desire to compete to obtain benefits and remove business obstacles.
Gamification isn’t just about advertising. Gamification techniques are also used in important industries such as education, recruitment, health, crowdsourcing, technology, military tactical training, etc.
The combination of marketing and gamification creates endless creative possibilities. Campaigns for gamification use elements of games and even real, playable games (digital and physical) to promote goods and services.
In the end it comes down to providing incentives to encourage clients to finish making purchases. It is significantly simpler to adopt for internet firms due to the increased scope of automation and more affordable design modifications.
Here’s a list of well-liked gaming components you might use in your web business.
- Progress Bar
- The Performance Graph
- Contest
- Badges
How to Gamify Your WooCommerce Store – 7 Best Methods
Cross-Selling
Today, cross-selling is an unavoidable necessity. Why not suggest a complimentary item to your customer to whom you have already sold one thing? Selling a product alongside or in addition to another is known as cross-selling.
Therefore, if you sell chairs, you can also sell blankets or chair covers. You can modify your store’s interface to have it automatically propose related products to clients to enhance cross-selling. You may reward users points when they buy related products as part of your cross-selling marketing strategy.
Show Best Seller Items
Every WooCommerce store has a best-selling item that sells out quickly. However, not many retailers use it to increase sales.
You want to make sure that every website visitor is aware of your best-selling products to better their visibility. Putting the product on your homepage is one way to accomplish this.
In this manner, everyone who walks into your store will be able to see the best items you have for sale.
Moreover, to increase the visual appeal of this section for customers, you can use various methods to highlight many best-selling products on your site.
Use Carousels
In recent years, carousels are the standard on almost all eCommerce systems, not just in WooCommerce. A carousel is a kind of element that allows you to showcase multiple images or other media that represent your items in a single piece.
Carousels are ideal for showcasing your top-seller products. Considering that carousel advertising uses multiple product cards, it is both effective and affordable.
For WooCommerce gamification, use carousels to display varying images of the same item. The ability for customers to scroll through multiple images can enhance the overall user experience.
Gamify Tasks Via Progress Bar
A graphical feature that lets users monitor their progress toward predetermined goals is called ‘progress bar’. WooCommerce gamification marketing is an idea that many websites, e-commerce companies, and giant social media companies implement into their platforms.
These objectives may include communicating with other network users or updating their profiles. Every website sets goals and requires visitors to participate to gauge their success.
The following mental elements are taken into account by the progress bar:
- The necessity of proficiency
- a desire to succeed and prevail
- Needs to finish
Take LinkedIn as an example. It is an online platform that functions through mobile apps and websites. Users are encouraged to set up their profiles through a gamified profile strength bar.
Reward Points to Gamify Your WooCommerce Store
If you’ve ever played the beloved game even just once, you are aware of the inventive rewards available to the blocks. This is among the factors contributing to the Super Mario game’s immense popularity.
When there is a reward involved, people are more inclined to finish a task. And it doesn’t have to be as painful as slamming your head against a block to be a fulfilling task.
Reward points or coins are given to consumers by well-known WooCommerce stores for completing gamification actions like product purchases, referrals, social media shares, and so on.
Flipkart is one of the best examples of WooCommerce gamification marketing. Flipkart is a massive Indian eCommerce company. Through product purchases, customers can earn SuperCoins. In the gamified incentive program, COD payments are also accepted.
Customers are encouraged to buy more products to earn SuperCoins and to become Plus members via Flipkart’s loyalty program.
It’s a straightforward but effective way to gamify your WooCommerce store, build brand awareness, win over new customers, and boost sales.
Badges – Best Way for WooCommerce gamification
A badge in a game is a graphic depiction of an achievement. Badges denote rank, merit, and skill sets. Hence, it focuses on the desire of people to attain and display their status.
A crucial aspect of games is widely implemented in e-learning, social networking, and WooCommerce marketing. Among the best uses of gamification marketing concepts is the use of badges such as ‘trust badges’.
Similar to digital seals, trust badges validate a website and encourage user confidence. They indicate a website’s compliance with data security and protection laws.
These trust badges are applied to websites by trust seal and certification companies.
The majority of e-commerce websites display these trust badges to customers during the checkout process to reassure them and boost conversation rates.
The majority of e-commerce websites display these trust badges to customers during the checkout process to reassure them and boost conversation rates.
As participants in the Google Cloud Training program complete several skill-based courses, Google also awards learners with skill badges.
These gamification badge systems provide people and organizations with a sense of success by acknowledging and recognizing their efforts.
Performance Graph for WooCommerce Marketing
Performance graphs are a distinguishing feature of games that allow players to monitor their level of expertise and advancement while measuring the impact of their efforts. This gamified component is widely utilized in e-learning, health & fitness, and e-commerce.
Without self-evaluation, it is hard to better oneself. Additionally, gamification marketing techniques make use of the need for personal development.
Users may monitor the effectiveness of profiles and postings on social media platforms such as Facebook, Instagram, and Twitter, which incentivizes them to buy advertising programs.
Here’s how it functions:
Everyone wants fame. Thus, people or companies set up a complex social media presence and use social media marketing techniques. However, they soon grow weary and are unable to continue being consistent.
Therefore, these social networking platforms offer the ability to manage the marketing of user-profiles and content. These promotional campaigns are normally paid advertisements.
If you click on the Total engagements, it provides a more detailed view that reveals the precise type of interaction your tweet got.
As you may have noticed, the Tweet Analytics pop-up now has a “Reach a bigger audience” option. That is a call to action for Twitter’s premium advertising options.
Twitter does a fantastic job of implementing performance graphs. For this reason, incorporating even a simple gamified component can revolutionize the WooCommerce store.
Final Note
Conversion is primarily based on engagement. Gamification is the most scientific approach to marketing that can boost user engagement and retention. The most successful companies in the modern era use gamification. We discussed various strategies to gamify your WooCommerce store and gave you real-life examples, too. Use these WooCommerce gamification marketing strategies to improve user experience, efficiency, and client retention.
