Many business websites are boring and don’t stand out. They are just places to buy stuff, nothing more. But your website can be different! There’s a way to make your website more fun for visitors. It’s called gamification.
Gamification makes your site more interesting and memorable. It helps get people more involved and can even lead to more sales.
So, if you want to keep customers coming back, read on to find out how gamification and the right gamification strategy can help increase brand engagement.
Gamification Strategy: What is Gamification in Marketing?
Gamification is like using games to make your website more engaging. The aim is to grab people’s interest and make them interact with your site.
The main goal is to give people something cool at the end of the game. Or at least make the game fun enough to keep them interested and clicking.
You can think up all sorts of gamification ideas. They can be for holiday deals, launching new products, giving discounts, or just promoting your brand. We’ll talk more about these uses later.
Gamification Strategy: Advantages of Marketing Gamification
1- Gamification Makes Your Brand Rememberable
Have you ever played a Google Doodle game? Those interactive surprises that pop up on holidays? Well, what if your company could do something similar?
Gamification is a way to use games and game-like elements to make your brand memorable. For example, you could create a game that people want to share with friends. Alternatively, you can design a website using an AI website generator that’s so fun and easy to use that people will remember your brand long after they’ve left.
There are lots of ways to implement gamification in your company’s marketing efforts. You could use online tools to create simple games or hire a developer to create more complex experiences. You could even use gamification techniques in offline marketing, such as creating a contest or giveaway.
2- Gamification Boosts User Engagement
Keeping your target customers interested in your products or services is crucial for business success. Gamification offers a fun and effective way to increase user engagement and track progress.
By incorporating fun elements into your gamification strategy, you can entice users to interact with your brand. You can use these elements even in the branding and create gamified logo design and branding patterns to make the website or landing pages more engaging. If a customer participates in a game or challenge, it indicates that they find your offering attractive and engaging enough to capture their attention.
Gamification attracts users and encourages them to complete actions until the end to claim their rewards or prizes. This fosters a sense of accomplishment and motivates users to continue interacting with your brand.
3- Gamification Helps You Teach Customers About Your Products and Services
Gamification is a way to use games to make learning fun and engaging. You can use gamification to teach customers about your products and services in a more memorable way than traditional methods.
For example, you could create a quiz that helps customers choose the best product for their needs. This would give you valuable information about your customers’ needs while providing them with helpful information about your products.
When you use gamification to educate customers, it is more likely that they will remember what you have taught them. This is because the gamification strategy makes learning more fun and engaging. Also, it helps customers to personalize the information to their own needs.
4 Marketing Ideas to Solidify Gamification Strategy
Today, various gamified elements are at your disposal to implement in your website as part of your gamification strategy. Let’s explore some marketing ideas that can boost your gamification efforts and get your creative juices flowing.
1- Spin the Wheel
Are you looking for a fun way to engage your customers and promote your brand? Look no further than Spin the Wheel! This interactive game is perfect for brands with multiple products or those who want to launch a new product or category.
With Spin the Wheel, your customers are always winners! They can land prizes determined by your brand, such as free goodies or exclusive discounts. A massive way to generate excitement and interest in your brand!
myCred makes it easy to create customized Spin the Wheel games that fit your brand perfectly. You can even integrate our add-on website for a seamless user experience. myCred offers its addon called “myCred Spin Wheel.” You can use it to display the wheel of fortune on your website and offer rewards to your customers every time they spin it. Read this to know more.
2- Memory Game
Unlike the luck-based games mentioned earlier, memory games challenge your ability to remember. In a typical memory game, 8-10 cards are shown on the screen, and your task is to memorize the back of each card and match them up in pairs.
The challenge is that you only have a limited number of attempts to find the matching pairs, making the game fun and exciting.
Memory games are particularly well-suited for when you have multiple product categories within a single segment. For instance, the fashion segment encompasses various products such as footwear, clothing, and accessories.
3- Arcade Game as a Gamification Strategy
The iconic arcade game Pac-Man stands out as a versatile and effective approach among various gamification strategies. The core elements of Pac-Man can be effectively adapted to various gamification scenarios. Here are some examples of how Pac-Man’s gameplay mechanics can be utilized:
- Points and Achievements: Reward desired actions with points, badges, or leaderboards, mirroring Pac-Man’s scoring system.
- Challenges and Levels: Implement progressive challenges with increasing difficulty, similar to Pac-Man’s maze progression.
- Visual Engagement: Employ Pac-Man’s iconic graphics and sound effects to enhance user engagement.
The best and easiest way for you can be to install the “myCred Pacman Arcade” addon. This gamification plugin is a useful combo of a maze game and WordPress points management system. You can use it to give users an immersive experience of earning rewards while playing games. Read this to know more.
4- Match and Win
Like the memory game, you have to match two items/cards to match and win. However, the twist is that you don’t know what’s hidden under each card. As you flip the cards, you have to memorize the locations to find the matching pairs. This interactive game is a fun way to engage with your customers and build a stronger connection.
You can even integrate it with your loyalty program, allowing members to play the game to earn more rewards. This can boost customer engagement and ultimately lead to more conversions.
How to Implement Gamification Strategy Through Gamified Elements
It must be clear to you how gamification can change the fate of your marketing efforts. A clear and effective gamification strategy through gamified elements can be a deciding factor for your online business. But a question arises as to how you can implement the strategy for gamification?
The answer is myCred!
By integrating add-ons, such as Spin the Wheel and Arcade game, into your website, you can seamlessly enhance brand engagement.
