Ever wondered why a user receives a daily login bonus from almost all the best ecommerce stores and online games? What impact does this tactic have on business and gameplay? How can you implement this functionality most effectively?
Rewarding users a daily login bonus is a tried and tested method to make them return to buying habits. They come in a variety of shapes and genres, ranging from straightforward monetary or badge incentives to intricate points systems linked to different logins.
This blog will shed light on how daily login bonuses and rewards can be game-changers in mobile games. This article will also explore different strategies adopted by game developers to increase their efficacy.
What is The Purpose of the Daily Login Bonus?
The straight answer to this question is to drive engagement. The daily login bonus encourages users to enter and earn points and rewards every day. Also, it doesn’t require much of an effort from users. In summary, the process is simple:
Log in -> enroll yourself for daily login reward -> claim the reward
Developers use this login bonus feature to increase daily active users, engagement, and retention to establish a habit loop that encourages users to return to the game frequently. Naturally, the intention is for users to remain in the game after they have claimed the bonus.
This can be accomplished by carefully balancing the feature with the rest of the game and implementing it wisely.
Different Forms of Daily Login Bonus
There are different ways to integrate a daily login bonus system in a game or an e-store. Let’s look at your possibilities. Among other things, we distinguish daily login bonuses based on their calendar style and how they manage missed calendar days.
Daily Login Bonus – By Calendar
The majority of mobile games use a straightforward daily login rewards system, in which users see predetermined prizes for each day they log in as well as for days to come. For instance, a calendar provides incentives for the next seven, fourteen, or thirty days.
Because it’s easy to use and gives users a clear perspective of value, this calendar is popular.
Real-Time Calendar
By using a real-time calendar, the daily login prizes are in sync with the current time and date. If it’s October, players can view the October calendar that lists all of the rewards they can get before the month’s end.
The majority of mid-core mobile games employ this type of calendar because players value the added realism. Seasons, holidays, and other noteworthy events can also be mentioned. For instance, providing a special Halloween prize as a login bonus in October makes complete sense.
Event-focused Calendar
Daily login prizes are linked to particular in-game events or special campaigns (such as time-restricted events, avatar releases, or gameplay changes) by means of an event-specific calendar.
Event-driven calendars usually have higher reward value and are displayed alongside the regular daily login format. To attract users’ attention, developers typically display event-based calendars first and temporarily prioritize them over the regular calendar because they are exclusive for a limited time.
Daily Login Bonus – Rewards for Missed Days
Generous System
Even if gamers didn’t log in let alone the visitors on ecommerce sites. This type of login rewards system automatically awards them for days they missed. Therefore, a user might still get all of the benefits they missed in the preceding days upon their return after missing a few days.
Developers rarely employ this strategy because it can eliminate the need to log in every day. Because of its nature, it works best in games where users can interact at their chosen pace.
Flexible System
Players claim login bonuses in this widely used daily login bonus system according to the days they have logged in.
A day missed by a user is treated as though it never occurred.
A user will receive the bonus for day 2 if they claim it on day 1, miss day 2, and check in again on day 3. For casual gamers, where the goal is to maintain player engagement without severely penalizing them for missing a day, this approach is perfect.
Reset System
Players who miss even one day have their progress restored back to day 1 via the reset system. For instance, gamers will be penalized by starting over if they log in for five consecutive days but miss day six.
Strict? It is!
This model is rarely used nowadays because of how severe it is. Nowadays, most creators try to make their games satisfying and enjoyable for players rather than punishing and extorting them into playing.
Penalty for Missed Day
Players only get awards under this system on the days they log in; if they skip a day, the reward for that particular day is permanently lost. Players will lose out on incentives for the days between trips, for instance, if they check in on Monday and don’t return until Friday.
Developers put efforts into creating FOMO and promoting regular logins with this technique.
Although there is a minor “punishment” under this approach, players are still able to keep winning prizes. Because players are more likely to log in frequently and respond favorably to this kind of reassurance, it is primarily applied in mid-core games.
Best Tips to Implement Daily Login Bonus System
Cherry-picking days to award daily login bonuses is just a small aspect of the whole system. Following are some of the key steps to boost the efficacy of a daily login bonus system:
1- Exact Time to Present the Bonus
Mobile or HTML games introduce daily login bonuses at first-time user experience (FTUE). Users comprehend the game’s mechanics and the way daily bonuses can help them. As they come across the feature in FTUE, they develop an early habit by learning how to use it as well as what to anticipate.
Every daily login bonus is presented differently; some employ pop-ups, some incorporate them into the tutorial, and some players discover them on their own. For instance, these awards could be found in a section of the in-game store or as visuals on the home page.
2- Daily Login Bonus with Bonus Ads
It’s clear that players who frequently claim daily login prizes, like earning in-game items, are the perfect audience for bonus advertisements.
Alongside daily bonuses, developers frequently incorporate incentivized video ad placements. Users can, for instance, double their daily reward or receive an extra login bonus by watching a video ad.
Offerwall ads are another kind of incentivized advertising that may be used alongside daily login rewards. For instance, if the game had a special “rewards” section with daily bonuses.
3- Balance Bonuses Carefully
Daily incentives shouldn’t be excessively large. They should appear modest and reliable enough to lure users every day.
What are you supposed to provide?
The game’s soft currency, hard cash, equipment, boosters, and other items can all be included in the login awards. You can distribute login rewards in the following ways:
Smaller rewards that grow in value over time – Simple! Value-based rewards.
Zigzag method – Smaller bonuses in between high-value rewards.
Place Interactive Elements
The typical “see and claim” process is not required for daily login prizes. Certain developers use interactive elements (mentioned below) to add a twist to the reward-collecting method:
Choice-centric bonus – Keep rewards masked and let users pick from them so that the ultimate reward becomes a surprise.
Spin wheel – The user spins the virtual wheel to find out what his bonus or reward is. It simply brings in the element of anticipation.
Daily mini-games – Let users play quick games to win enticing daily login bonuses.
Engage Users Via Daily Missions
Do you intend to prevent your players from simply logging in to get incentives and then disappearing? Combining a daily login bonus with a daily mission or quest is one way that many developers attempt to increase player engagement.
How does this operate?
Users can view the daily missions that are available when they go to claim their daily login rewards. Users receive an extra prize in addition to the daily login bonus when they finish such missions.
Developers may lengthen sessions, create interesting habits, and improve average game time retention by merging daily missions with daily login prizes. This approach, which is comparatively new and popular, represents the development of the traditional daily login bonus structure.
Final Words
One well-tested strategy to keep users returning to your store or mobile applications is to offer a systemized daily login bonus. This feature may be implemented in a variety of ways, as mentioned above. So be sure to experiment to discover the one that suits you the most.