Eternal Organizer

About the company – Eternal Organizer

Eternal Organizer is a digital media company based in Indonesia. Established in 2014 and registered under the domain www.eternalorganizer.com, the company’s mission is to take the lead in the digital lifestyle business industry by 2024.

After embarking myCred’s Gamification strategy in the fall of 2019, the sales and marketing team at Eternal Organizer found a 30% increase in user engagement. This accomplishment is credited to the introduction of myCred’s game mechanics in the website’s ecosystem.

“myCred has provided us with the tools that will help figure out how to move the action forward and get the players into the game.“

Virtual Currency in Gamification: Providing Adventure and Simulation

The website arbitrarily offers a certain number of points to users in exchange for real money. These points are represented by a virtual currency created exclusively to play Eternal Leap and purchase premium content in the VIP members area.

You can read the complete virtual currency guide here.

Virtual Currency – types and purpose

In order for the users of Eternal Organizer‘s platform to play Eternal Leap, the website developed a virtual currency (Eternal Ruby) that works in ways similar to how tokens in an arcade game. A predefined number of Eternal Rubies is required from the user in order to play a round of the Eternal Leap.

Users can play and win products that include Google Play cards, Backpacks, Watches, and even shoes. Furthermore, rewards are also distributed to users who have managed to achieve a high score and have secured a position on the website’s leaderboard.

 

The second virtual currency (Eternal Gold) is used exclusively to purchase premium content & unlock access to the VIP members area. Unlike Eternal Ruby, which can be bought in exchange for real money, Eternal Gold can only be earned via a trade against the Eternal Ruby. 

The generic goal of gamification is to promote the active interest of users and their engagement.

Gamification for better business results

Eternal Organizer and myCred’s collaboration has resulted in creating a competitive gameplay environment that aims to reward users for their activity. The website utilizes social collaboration, progressive mastery of game mechanics, and essential elements of a great, engaging game and gives users unique, exciting, and meaningful experiences.

 

The following game mechanics were introduced to the Eternal Organizer’s ecosystem:

  • Achievements
  • Bonuses
  • Combos
  • Community Collaboration
  • Discovery
  • Levels
  • Points
  • Progression
  • Reward Schedules

Capatizilizing on the idea that gamification mechanics and dynamics allow for a more compelling and participatory user experience, ultimately motivating users to take specific actions, Eternal Organizer has had a significant boost in user sign-ups and engagement within a span of six months.

About the company – Eternal Organizer

Eternal Organizer is a digital media company based in Indonesia. Established in 2014 and registered under the domain www.eternalorganizer.com, the company’s mission is to take the lead in the digital lifestyle business industry by 2024.

After embarking myCred’s Gamification strategy in the fall of 2019, the sales and marketing team at Eternal Organizer found a 30% increase in user engagement. This accomplishment is credited to the introduction of myCred’s game mechanics in the website’s ecosystem.

“myCred has provided us with the tools that will help figure out how to move the action forward and get the players into the game.“

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