Creating a loyalty rewards program with WordPress is among the simplest ways to increase client retention. But it can take a lot of time. Also, you might not know where to start if you lack much tech knowledge.
Luckily, WordPress makes it easy to set up a loyalty rewards program. You can provide VIP deals to your top clients, establish a points system, set up various program levels, and much more.
In this article, we’ll examine loyalty programs in detail, along with the resources you’ll need to set up one. We’ll also look at seven methods for using WordPress to build a loyalty rewards system.
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- Create a tiered-level loyalty reward program.
- Design a points management system via myCred.
- Offer a referral or loyalty referral program.
- Do webinars related to your reward program.
- Conduct members-restricted podcasts.
- Offer VIP discounts.
- Resource library.
What is a Loyalty Rewards Program in WordPress
A loyalty rewards program is a kind of daily reward system where you provide clients rewards for visiting your website or for finishing specific activities. As an example, you could
- Give new members something in exchange for setting up an account.
- Reward loyalty points to current members who renew their membership.
- Provide loyalty rewards to students who finish a course or score a particular exam.
- Reward previous customers who come back and buy more.
Regarding the final strategy, letting customers accumulate points for each purchase is a well-liked strategy. A loyalty reward for visiting a website builds trust and skyrockets retention rates. Further, they’re a great way to keep customers engaged with your business.
There are many distinct types of rewards. Free merchandise, priority access to sales, exclusive coupons, badges, points, and anything along these lines. In essence, rewarding customers encourages them to:
- buy something,
- renew a plan, or
- sign up as a member.
To put it another way, loyalty rewards programs are profitable.
To provide customers with the chance to get extra points, you may design entertaining loyalty contests. These contests will help you set your business apart from the competition.
Furthermore, rewarding loyal customers demonstrates your appreciation for their support. It’s a wonderful way to express gratitude and thank you. Resultantly, you’ll be more capable of keeping customers connected with you for long.
Essential Tools to Setup a Loyalty Rewards Program With Gamification
Before you plan to implement a loyalty rewards system, the following are some essential tools to set up a loyalty reward program for visiting websites easily.
1- WordPress
The best content management system (CMS) for producing and disseminating information is WordPress, which is open-source.
It is also the most widely used CMS worldwide due to its ease of use. Thus, it is simple and cost-free to install WordPress yourself.
There is also no issue if you would choose not to set it up yourself. Numerous excellent site hosting packages come with automatic WordPress installations.
Use WordPress to establish a business website based on a loyalty rewards program after configuration. Because WordPress is so versatile, you can add digital files, photos, coupons, landing sites, blog articles, and much more. Also, if you use WordPress development platforms like InstaWP, you can build, host, and manage your WordPress sites from a single dashboard. You get fully managed WordPress hosting, different site plans for every project size, and advanced tools like one-click staging, site snapshots, and automated backups; all without switching between multiple tools.
2- myCred
myCred – a renowned WordPress gamification plugin, works well with MemberPress. It lets you design a loyalty rewards system based on points that will engage your audience.
With myCred, you may give your clients points, coupons, badges, leaderboards, and other incentives. To set up a WordPress loyalty rewards system, first install and activate myCred and then install myCred MemberPress addon from your dashboard.
General myCred Features
- Open-source and free
- Different kinds of “treasure” to reward loyal users
- Compatible with major WordPress plugins like BuddyPress, Jetpack, WooCommerce etc.
- Points as store currency
- Send emails to customers about current points balance
How to Setup a Loyalty Rewards System with WordPress Gamification
With all the necessary resources now, let’s get into seven powerful steps to set up a loyalty rewards program with WordPress gamification
1- Design Reward Levels
Introducing a reward program with several premium levels is a surefire method to create an effective loyalty rewards system. We are referring to it as a tiered loyalty program.
Tier-based loyalty systems should come as no surprise that they are so well-liked. They enable businesses to categorize and discover the most valued clientele.
Another advantage of tier-based systems is that they can create FOMO, which encourages users to aim for the highest tiers.
So, it’s a good idea to make your reward program accessible to everyone. In this manner, people who are unable to spend a lot of money can still participate.
2- Create a Points Management System
By establishing a points management system, clients can be rewarded for participating. You may also wish to use points to provide members ranks, badges, and other rewards.
myCred MemberPress is the most effective approach to getting started. You can develop a dynamic points management system and incorporate gamification elements into your loyalty rewards program.
Marketing through gamification helps increase the level of engagement in your reward program, which proves to be very good. For example, you can make leaderboards so participants can display their point totals.
Additionally, other activities on your website might earn points. For instance, you may give out points upon creating a new membership or on a membership renewal.
3- Give a Loyalty Referral Program
Starting a loyalty referral program is another helpful technique to set up a loyalty rewards system. In this manner, clients who recommend your company can receive a commission.
You may establish an affiliate network for loyal customers to compensate clients for their referrals. Affiliate marketing is an excellent strategy for growing your company and bringing in new clients. It allows you to build deep and meaningful connections with your members.
Setting up and running a referral network is quite simple. You need a platform such as myCred’s to become an affiliate and begin your referral loyalty program.
4- Conduct Webinars for Your Loyalty Reward System
Customers can be rewarded with cash gifts and discounts, but you can do something completely different. To give your best clients access to premium content, you may conduct webinars.
Webinars are among the most captivating content formats going around. You have the opportunity to inform and motivate your audience with this format. Also, in-person webinars enable you to establish more intimate relationships with the participants.
Webinars are extremely adaptable. You can choose the one that best suits your needs by selecting the date, time, and other specifics. For example, as a social media influencer who works a 9–5 job, you may conduct Q&A on a weekend.
However, you may host conferences if you are a leader in your field. You can record your lectures, making them timelessly accessible. To broaden your content’s reach and offer more flexible viewing options, considering a Vimeo OTT alternative can help deliver recorded webinars and conferences seamlessly to your audience across devices. Your clients will find it far simpler as a result.
5- Upload Members-only Podcast
Podcasts have seen a sharp increase in popularity recently.
- The global podcast audience reached 546.7 million in 2024, marking a 7.85% increase from the previous year. This number is projected to grow to 651.7 million by 2027.
- Podcasting is expected to grow by about 48% between 2024 and 2029.
Thus, you might consider adding a podcast to your loyalty rewards program on the WordPress site. Your most devoted clients can be granted access to special audio content by configuring a MemberPress-backed site.
A podcast-hosting WordPress plugin must be integrated into your website to produce a podcast. The Castos integration for MemberPress is a great choice. With this free plugin, you can build a vibrant community and simplify the entire subscription handling process.
6- Offer VIP Discounts
Financial benefits always fascinate a customer. Businesses invest in non-monetary incentives, but financial rewards always override them. You can still provide exclusive VIP discounts if your company can pay commissions.
Similarly, you can provide buyers discounts after they reach a specific point level to keep them interested. As an alternative, you might give out prizes to clients who advance to the following level of your loyalty reward program.
You can combine your website with an email marketing provider or offer coupons directly in your customer inbox. Discounts can be sent directly to the consumers’ inboxes in this manner.
7- Publish a Library of Resources
You may store and arrange a ton of content for your members in a resource library. An excellent User Experience (UX) is produced when your material is simple to locate, access, and view.
For example, you might wish to gather digital resources such as eBooks, webinar recordings, blogs, recipes, instructions, a checklist, and more. In this manner, customers can quickly and easily access all of your resources when they sign in to their accounts.
First, you need to create a custom WordPress website to get started. With all the necessary resources, this will serve as the central location for members of your loyalty rewards system.
Final Words
Loyalty rewards programs enable businesses to build customer relationships, increase retention rates, and cultivate buyer trust. However, whether you offer a referral loyalty program, gamification elements, or a points management system, it’s easy to set up a loyalty program. Just follow the steps as mentioned above and you are all set to dominate the market.