Running a WooCommerce store during Black Friday isn’t optional. It’s survival.
For many merchants, the holiday season delivers 20–50% of total yearly sales. That’s why WooCommerce Black Friday preparations can’t be on the back burner.
The latest WooCommerce survey shows merchants are shifting focus. Instead of chasing deeper discounts, they’re investing in faster sites, stronger inventory, and smoother checkouts.
This post breaks down ten practical hacks backed by those survey numbers. If you want to make Black Friday for WooCommerce count, or need a Black Friday WooCommerce plugin to plug the gaps, you’ll find the most important steps here.
WooCommerce Black Friday 2025 Stats at a Glance
WooCommerce officially surveyed a total of 248 WordPress eCommerce merchants and concluded the following key WooCommerce Black Friday statistical trends in 2025:
(All the given stats are taken from WooCommerce 🡪 https://woocommerce.com/posts/black-friday-stats-and-trends/)
1. Merchant Priorities
- Website performance optimization jumped to the #1 priority, rising from 13% (2024) to 33.4% (2025). 32.6% of merchants are increasing inventory to avoid stockouts.
- 49.8% of stores offer express checkout; stores > $1M are 3–4× more likely to offer BNPL.
2. Strategy Shifts in 2025
- 42% of merchants said they’re doing something different this year:
- 30% planning subscription updates
- 25% trying new promotional strategies
- 12% updating infrastructure
- To inform BFCM decisions, merchants use:
- 29.8% historical sales data
- 22.4% marketing budgets
- 19.4% industry trends
3. Planning Timelines
- 36.4% plan 1–4 weeks ahead
- 30.9% plan 1–3 months ahead
- 20.6% do no prep
- 12.1% plan 3+ months ahead
By store size:
- Larger stores (>$1M): 37.5% start 1–3 months out; 25% start 3+ months out.
- Smaller stores (<$1M): 22.2% prepare 1–3 months out; 7.9% prepare 3+ months out.
4. Sales Performance & Consumer Spend
- 57% of merchants reported an uplift in sales during the holiday season (Nov 1–Dec 31).
- Last year 66% of stores saw a spike Oct–Dec; this year 57% saw that spike (nine-point drop).
- Adobe-reported consumer spend: Black Friday 2024 = $10.8B; Cyber Monday 2024 = $13.3B; Total Nov 1–Dec 31, 2024 = $241.4B. https://business.adobe.com/resources/holiday-shopping-report.html.
5. Revenue Dependence on Holidays
- 73% of merchants report the holiday period accounts for over 20% of annual revenue.
- Of those, 28% say 30–50%, and 8% say over 50% of yearly revenue comes from the holidays.
6. Marketing & Promotions
- Top marketing channels:
- Email marketing — 23%
- Organic social — 21.1%
- Planned promotional strategies:
- 27.4% — Product bundles / buy-more-save-more
- 18.2% — Tiered discounts
- 16.1% — Dynamic discounts
- 14.7% — Free gifts/add-ons
- 6.3% — Special checkout/payment options (e.g., BNPL, early access)
- 13.9% — None
- 3.4% — Other
7. Seasonal Campaign Decisions
- 46.1% of seasonal businesses planned to run a BFCM sale.
- 33.3% were undecided mid-year.
10 WooCommerce Black Friday Tips to Increase BFCM Sales
Here are ten practical BFCM strategies to make the BFCM 2025 season a record-breaking one:
1. Optimize Site Performance
Nothing kills a sale faster than a slow store. During WooCommerce black Friday, traffic spikes can crash a site that isn’t ready.
The WooCommerce survey shows 33.4% of merchants made performance their top priority for 2025, up from just 13% last year. That jump tells you what matters most: SPEED!.
Practical moves are simple:
- Use a caching tool.
- Add a CDN so pages load fast worldwide.
- Compress images before the rush.
- Test with a performance-focused Black Friday WooCommerce plugin to handle the load.
A smooth and fast store means fewer abandoned carts and more completed checkouts when shoppers flood in.
2. Plan Inventory Early
Shoppers expect stock to be ready. If you run out, they move on. During Black Friday WooCommerce campaigns, a missing bestseller can cost thousands in lost sales.
The WooCommerce survey shows 32.6% of merchants are increasing inventory to avoid stockouts this year.
It’s a clear warning for merchants who wait too long: they risk empty shelves.
Practical moves:
- Audit your top products now.
- Order extra units of items that sold fast last year.
- Set up low-stock alerts in your dashboard.
- Use a Black Friday WooCommerce plugin that tracks inventory in real time.
Having enough stock isn’t just logistics. It builds trust and keeps shoppers coming back when deals go live.
3. Upgrade Hosting & Infrastructure
Traffic spikes on Black Friday for WooCommerce are heavier than any other time of the year. A weak server or outdated setup can bring everything down when it matters most.
According to the WooCommerce survey, 12% of merchants updated their infrastructure ahead of BFCM 2025.
That number may sound small, but it highlights the stores already investing to stay online when demand peaks. Here are the practical moves:
- Switch to scalable hosting that can handle sudden surges.
- Run load tests before November.
- Check SSL, backups, and database health.
- Use a Black Friday WooCommerce plugin that optimizes checkout or reduces server strain.
Stronger infrastructure means your store stays fast and reliable while competitors get outranked.
4. Add Express Checkout & BNPL Options
When shoppers are rushing through WooCommerce Black Friday deals, checkout friction kills conversions. A long form or missing payment option can cost you the sale.
The WooCommerce survey shows 49.8% of stores now offer express checkout.
Larger merchants, especially those earning over $1M, are 3–4× more likely to offer Buy Now, Pay Later (BNPL). Customers clearly want speed and flexibility.
Practical moves:
- Enable Apple Pay, Google Pay, or PayPal Express.
- Add BNPL platforms like Payment Plans, Klarna or Afterpay.
- Reduce the number of steps in checkout.
- Test the flow on mobile since most Black Friday WooCommerce plugin shoppers buy on their phones.
The faster checkout feels, the more carts turn into revenue.
5. Use Product Bundles & Tiered Discounts
Shoppers love feeling like they’re getting more for less during Black Friday WooCommerce sales. Bundles and tiered pricing make that possible without cutting margins too deep.
The WooCommerce survey found 27.4% of merchants plan bundles, 18.2% use tiered discounts, and 16.1% offer dynamic discounts.
It’s one of the most common strategies because it works. Practical BFCM strategies include:
- Bundle related products (gift sets, accessories with main items).
- Offer buy-more-save-more pricing.
- Use cross-sells and upsells inside the cart.
- Install a Black Friday WooCommerce plugin that supports dynamic pricing rules.
Smart discounts move more stock and give customers reasons to add extra items before checkout.
6. Launch Subscription & Membership Offers
One of the smartest ways to lock in long-term revenue during Black Friday WooCommerce sales is to promote subscriptions or memberships. Instead of a one-time discount, you turn seasonal shoppers into repeat customers.
According to WooCommerce’s Black Friday insights, 27.8% of store owners are focusing on subscriptions, while 23.7% plan membership deals.
The above number shows buyers are open to committing if the value feels right. Practical moves related to WooCommerce Black Friday season include:
- Offer first-month-at-discount subscription pricing.
- Add exclusive perks for members (early access, extra discounts, free shipping).
- Use a Black Friday WooCommerce plugin that supports recurring payments.
- Promote memberships as “limited Black Friday offers” to build urgency.
This hack not only boosts sales today but also secures predictable income for the months ahead.
7. Highlight Urgency with Limited-Time Deals
Shoppers act fast when they know the clock is ticking. That’s why urgency is one of the most effective strategies for WooCommerce Black Friday campaigns.
WooCommerce’s data shows that 22.9% of merchants plan to focus on flash sales and time-limited offers.
This trend proves that short windows push customers to check out faster instead of leaving abandoned carts.
Ways to do it:
- Add countdown timers on product and checkout pages.
- Use a Black Friday WooCommerce plugin that supports flash sales.
- Offer hourly discounts to create multiple shopping spikes.
- Promote urgency in email and SMS reminders.
Limited-time deals make shoppers feel they can’t wait. It’s a direct way to cut hesitation and raise conversions during Black Friday for WooCommerce stores.
8. Create Bundles and Upsells That Add Real Value
Discounts aren’t the only way to win during WooCommerce Black Friday. Many stores now use product bundles and upsells to raise order value without relying on deep price cuts.
Survey data shows that bundles and buy-more-save-more offers were among the top promotion strategies for merchants in 2024 and 2025.
Customers like them because they feel they’re getting a deal that makes sense, not just a random discount.
How to apply this to Black Friday for WooCommerce:
- Bundle best-selling products together at a slight discount.
- Offer free add-ons or smaller items when buyers hit a cart minimum.
- Use upsell prompts at checkout to suggest premium versions or accessories.
- Try the best WooCommerce plugins for Black Friday and Cyber Monday that support dynamic pricing and bundles.
The goal isn’t just to sell more. It’s to make the offer so practical that shoppers can’t resist passing. That’s how you raise cart value without racing to the bottom on discounts.
9. Prioritize Email and Organic Social
If you’re planning to make the most of the best WooCommerce plugins for Black Friday and Cyber Monday, don’t underestimate the power of simple omnichannel marketing.
The WooCommerce survey found that email marketing (23%) and organic social media (21.1%) were reported as the most effective traffic drivers for BFCM campaigns.
That means these channels outperform paid ads for many merchants, especially small to mid-sized stores.
Why it matters for Black Friday WooCommerce campaigns:
- Email is cost-effective and gives you full control. A well-timed campaign with segmentation (VIPs, cart abandoners, first-time shoppers) can drive repeat purchases without extra ad spend.
- Organic social builds trust. Sharing real customer photos, countdowns, or quick product demos often outperforms polished ads because it feels more authentic.
Practical steps:
- Set up abandoned cart flows and flash-sale reminders in your email tool.
- Encourage user-generated content (UGC) and share it in real time.
- If you use a Black Friday WooCommerce plugin, make sure it integrates with your email system so discounts and bundles show consistently across both channels.
10. Monitor and Pivot During Live Sales
No matter how well you plan, things change fast during WooCommerce Black Friday sales. Products sell out quicker than expected. Ads underperform. New competitors launch surprise discounts. That’s why flexibility is critical.
WooCommerce’s 2025 survey revealed that 42% of merchants said they are planning to do something different for BFCM this year.
How to stay agile in Black Friday for WooCommerce:
- Use real-time dashboards to monitor sales, traffic, and checkout drop-offs.
- Pause campaigns that don’t convert and reallocate budget to top performers.
- Track competitor promos and adjust bundles or pricing quickly.
- Rely on a Black Friday WooCommerce plugin with analytics support to make faster calls.
Being rigid can cost you sales. But WooCommerce merchants who monitor, pivot, and optimize in real time often capture unexpected wins during Black Friday season.
Ending Note
Black Friday isn’t just about slashing price tags. It’s about building smarter, faster, and more rewarding WooCommerce shopping experiences. The goal of this guide was simple: to show you 10 clear hacks to prepare for WooCommerce Black Friday 2025 with strategies backed by data, not guesswork. Whether you’re adding bundles, subscriptions, or the best WooCommerce plugins for Black Friday and Cyber Monday, the difference comes from execution.
And if rewarding customers is part of your plan, consider WooCommerce plugins like myCred WooCommerce Plus to embed eCommerce loyalty into your Black Friday for WooCommerce store.